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<p>Madrid, julio 2018</p>\r\n
\r\n
<p><strong>Calidad Pascual ha hecho público su Informe de Creación de Valor Compartido 2017 en el que presenta sus resultados y toda su apuesta por la Excelencia y la Gestión ética y responsable con especial valor en las personas y en la innovación recogida en la “Estrategia 2020”.</strong></p>\r\n
\r\n
<p>En el Informe, <a href="https://www.linkedin.com/in/tom%C3%A1s-pascual-g%C3%B3mez-cu%C3%A9tara-5aa46513/" target="_blank">Tomás Pascual Gómez-Cuétara</a>, Presidente de la compañía, explica que “el entorno socioeconómico, a pesar de las actuales tensiones políticas internas y externas, va paulatinamente recuperándose. Por tercer año consecutivo la economía española ha crecido a un ritmo alentador permitiendo que la recuperación del consumo se convierta en un hecho. Un mercado que crece tanto en valor como en volumen y en ambos canales de alimentación y de hostelería.</p>\r\n
\r\n
<p>El futuro del gran consumo está marcado por grandes tendencias. Nos encontramos ante un consumidor y un ciudadano digital, híper conectado, que busca la omnicanalidad y quiere relacionarse directamente con las empresas, participar en sus decisiones y valora la transparencia. Ávido igualmente de innovación en su sentido más amplio, no solo en productos, sino también en procesos, canales, gestión... Un ciudadano que demanda modelos de crecimiento sostenibles y respetuosos con el medio ambiente.”</p>\r\n
\r\n
<p>Por su parte, el CEO Director General Ejecutivo de la compañía, <a href="https://www.linkedin.com/in/jose-luis-saiz-1760a71a/" target="_blank">Jose Luis Saiz,</a> afirma que “en Calidad Pascual tenemos definida una clara ambición, recuperar el orgullo y el reconocimiento del liderazgo, volviendo a crecer de forma sostenida y rentable. Para ello, hemos definido seis metas estratégicas en nuestra hoja de ruta a 2020 cuyas bases hemos asentado a lo largo de 2017. Y me gustaría empezar por las personas. Hemos logrado construir un equipo único. Tenemos un nuevo Comité de Dirección de Calidad Pascual, que mira hacia un mismo hori\u{AD}zonte. Un equipo capaz de llevarnos hasta la cima y hacer realidad nuestro plan 2020.”</p>\r\n
\r\n
<p><strong>Calidad Pascual, un socio muy activo del Club Excelencia en Gestión,</strong> tiene como principio inspirador la aportación de valor y calidad a la vida de las personas y según afirman en este Informe, el modelo de compañía responde al enfoque de impulsar un compromiso colectivo de superación en la búsqueda del bienestar de sus grupos de interés.</p>\r\n
\r\n
<p>“Actualmente contamos con una gama de más de 200 productos, 6 plantas, 27 delegaciones más de 2000 empleados. Nuestra principal actividad es la preparación y el envasado de leche, yogures y otros derivados lácteos, zumos, agua mineral, café, bebidas vegetales y smoothies, así como otros productos a base de soja, huevo líquido ultrapasteurizado y tortillas. El portfolio de productos que desde Calidad Pascual ofrecemos a nuestros consumidores da respuesta a distintas necesidades nutricionales con la calidad como elemento diferenciador, manteniendo el foco en ofrecer productos saludables a nuestros consumidores.”</p>\r\n
\r\n
<p>También en Calidad Pascual han mejorado sus resultados de facturación, volviendo a la senda del crecimiento e incrementando el beneficio de la compañía. La cadena de valor, aprovisionamiento sostenible y saludable, implica a todos los agentes en sostenibilidad, políticas de compra responsable y eficiencia en la gestión, acciones y programas diferenciadores e innovadores. Son colaboradores en la estrategia de adaptación al cambio climático a través del Programa Life agri adapt.</p>\r\n
\r\n
<p>El valor económico registrado asciende a 1344 millones de euros y 14.238 puestos de trabajo equivalentes a jornada completa generados por la actividad de Calidad Pascual de forma directa, indirecta e inducida.</p>\r\n
\r\n
<p>A lo largo del Informe se insiste en los valores de la compañía porque “la calidad y la excelencia forman parte de nuestro ADN en busca de una gestión ética, responsable y excelente de nuestro modelo de negocio. Para ello, disponemos de un modelo propio de gestión “Mare Nostrum”, a través del cual la excelencia se convierte en una prioridad para toda la organización”.</p>\r\n
\r\n
<p>Aquí se puede consultar el <a href="http://www.agoraceg.org/banco-conocimiento/informe-de-creacion-de-valor-compartido-2017-calidad-pascual" target="_blank"><strong>Informe de Creación de Valor Compartido 2017</strong></a> completo.</p>\r\n
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