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<p style="text-align: justify;">Desde el Clúster Internacional de Tecnologías de la Información y de la Comunicación aplicadas al Turismo, turistec, su presidente Jaume Monserrat ha ofrecido el respaldo incondicional de las empresas de base tecnológica para explorar las nuevas oportunidades, y ha puesto a disposición de consultoras, hoteleros, oferta complementaria y administraciones "todo el know how turístico y de innovación acumulado por la marca Baleares, para hacer de este destino un ejemplo más de sostenibilidad y calidad".</p>\n
<p style="text-align: justify;">En este sentido, la directora general Pilar Carbonell ha destacado que "si bien el turismo de salud tuvo algunas connotaciones negativas por algunas prácticas fraudulentas, se está viendo en los últimos tiempos como una gran oportunidad para la economía turística de España", y ha afirmado que uno de los objetivos de la conselleria de Innovación, Investigación y Turismo es la creación de productos turísticos complementarios al sol y playa que "nos sirvan de estrategia de promoción y apoyo a los productos ya existentes".</p>\n
<p style="text-align: justify;">Durante el evento se han abordado el posicionamiento de los principales destinos ante la tendencia de la salud como reclamo y realidad turística; y en ese contexto, la responsable de la Asociación de Normalización y Certificación española en Baleares, Soledad Seisdedos, ha recordado que "todo el conjunto de certificaciones disponibles para el sector turístico suponen una importante ayuda para las empresas, porque se traducen en una puesta a punto cuyo fin es conseguir una estancia agradable al visitante. Y un turista satisfecho no sólo repite, sino que recomienda el destino".</p>\n
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