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<p>Ya está disponible el <strong>White Paper Customer Focus. Costumer Experience como paradigma de gestión !</strong></p>\r\n
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<p><strong><img alt="" src="/sites/default/files/migrated/imagecache/scale_crop_220x220/portada_whitepaper_cx.png" /></strong></p>\r\n
\r\n
<p><strong>Customer Experience</strong>: <strong>¿Algo nuevo bajo el sol?</strong> No cabe ninguna duda de que el concepto Customer Experience ha cobrado mucha fuerza en los últimos años. Congresos, ponencias, eventos diversos demuestran que es una idea fuerza que, hoy así parece, ha venido para quedarse.</p>\r\n
\r\n
<p>Es curioso en el lenguaje que si hablamos de Customer Experience, parece que nos referimos a algo estratégico y esencial. Y si lo hacemos sobre Experiencia de Cliente, parece que nos referimos a algo táctico, de menor relevancia, relativo “simplemente” a la atención al cliente.</p>\r\n
\r\n
<p>Juan Carlos Aicaide nos comenta: <em>"A mi juicio, Customer Experience es un nuevo paradigma de Gestión. De Gestión como disciplina, pues afecta a la médula de la empresa. Antecede a cualquiera de los otros enfoques organizativos que motiven, justifiquen y guíen la actuación de la compañía en el mercado, siendo el eje, el germen y el motor. Con un prisma obsesivo se pretende aportar valor al cliente generando beneficios en el corto plazo y, sobre todo, en el largo". </em></p>\r\n
\r\n
<p>Este nuevo paradigma de Gestión es un cóctel con cinco ingredientes básicos:</p>\r\n
\r\n
<p>1. Orientación al Marketing</p>\r\n
\r\n
<p>2. Marketing de Servicios</p>\r\n
\r\n
<p>3. La Orientación al Cliente. Customer Centric Organization</p>\r\n
\r\n
<p>4. La Economía de la Experiencia</p>\r\n
\r\n
<p>5. El Marketing Experiencial</p>\r\n
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