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<p>El nuevo <a href="https://clubexcelencia.org/modelo-efqm" target="_blank">Modelo EFQM</a> nos recuerda la importancia de diseñar e implantar una <strong>Experiencia Global</strong> para todos los grupos de interés, especialmente los que son clave. Debemos mantener una relación con todos ellos a lo largo de las diferentes fases, haciendo mediciones relevantes en los puntos de contacto adecuados, aprovechando todas las oportunidades para personalizar esta experiencia global, implantando en los momentos oportunos sistemas de feedback que nos permitan mejorar las diferentes etapas de creación de valor.</p>\r\n
\r\n
<p class="text-align-center"><img alt="" src="/sites/default/files/migrated/imagecache/original_scale_600px/ce1.jpg" /><!--break--></p>\r\n
\r\n
<p>En este actividad en Online, contaremos con la participación de <u>tres expertos</u> en la temática que abordarán diferentes aspectos del reto, toda la sesión moderada por Ignacio Babé (Secretario General/CEO del Club Excelencia en Gestión). Como en las anteriores Reuniones con el Experto, tendremos la oportunidad de realizar preguntas directamente a los ponentes en un ámplio diálogo tras las respectivas presentaciones iniciales.</p>\r\n
\r\n
<ul>\r\n
\t<li><strong>10’ Bienvenida - Introducción</strong> (Relacionarlo con el Modelo EFQM) (<a href="https://www.linkedin.com/in/ignacio-bab%C3%A9/" target="_blank">Ignacio Babé</a>)</li>\r\n
\t<li><strong>20’ Relevancia de la Experiencia Global de Personas</strong> (<strong><a href="https://www.linkedin.com/in/sofiamedem/">Sofía Medem</a> Connecting Visions</strong>)\r\n
\t<ul>\r\n
\t\t<li>Las emociones de los Grupos de Interés.</li>\r\n
\t\t<li>El rol del propósito y la cultura de la organización en la Dirección.</li>\r\n
\t\t<li>Las herramientas en la Ejecución.</li>\r\n
\t\t<li>Principales KPI y seguimiento de los Resultados.</li>\r\n
\t</ul>\r\n
\t</li>\r\n
\t<li><strong>20’ Las lagunas de conocimiento de la experiencia en el proceso</strong>: La experiencia desde el ZMOT hasta el SMOT (<strong><a href="https://www.linkedin.com/in/xavier-hern%C3%A1ndez-ribas-51420313/">Xavi Hernández</a> The Triangle</strong>)\r\n
\t<ul>\r\n
\t\t<li>ZMOT (Zero moment of Truth)à Conozco el producto servicio</li>\r\n
\t\t<li>FMOT (First moment of Truth)à Tomo la decisión de comprarlo</li>\r\n
\t\t<li>SMOT (Second Moment f Truth)à Consumo el producto / servicio</li>\r\n
\t</ul>\r\n
\t</li>\r\n
\t<li><strong>20’ La Valoración de la experiencia desde la Segmentación Cognitiva</strong> (<strong><a href="https://www.linkedin.com/mynetwork/invite-sent/santiagomartinezvela/?isSendInvite=true">Santiago Martínez</a></strong> <strong>INDICES CognoSight</strong>)\r\n
\t<ul>\r\n
\t\t<li>La diferenciación que te aporta la Inteligencia Artificial para conocer la personalidad de tu cliente vs tu Competencia</li>\r\n
\t\t<li>La Segmentación Cognitiva: Cómo interactuar con tus clientes más allá de las transacciones y el Big Data</li>\r\n
\t\t<li>Casos práctico Multisector.</li>\r\n
\t</ul>\r\n
\t</li>\r\n
\t<li><strong>40’ Diálogo</strong></li>\r\n
\t<li><strong>10’ Conclusiones</strong> (Ignacio Babé)</li>\r\n
</ul>\r\n
\r\n
<p class="text-align-center"><img alt="" src="/sites/default/files/migrated/imagecache/original_scale_600px/ponentes_cx2.jpg" /></p>\r\n
\r\n
<p> </p>\r\n
\r\n
<h4><a href="https://clubexcelencia.webex.com/clubexcelencia-es/onstage/g.php?MTID=eabcb2ea9d78aa26fabdc268eb5fe5935" target="_blank"><u><strong>INSCRIPCIONES</strong></u></a></h4>\r\n
\r\n
<p class="text-align-center"><img alt="" src="/sites/default/files/migrated/imagecache/original_scale_600px/cosntruyendo_futuro_generica.png" /></p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p>Webinar en colaboración con</p>\r\n
\r\n
<p><a href="https://www.connecting-visions.es/" target="_blank"><img alt="" src="/sites/default/files/migrated/imagecache/Small/cv.png" /></a><a href="https://thetriangle808.com/" target="_blank"><img alt="" src="/sites/default/files/migrated/imagecache/Small/tt3.png" /></a><a href="https://www.indices.com.co/" target="_blank"><img alt="" src="/sites/default/files/migrated/imagecache/Small/cogno.png" /></a>,</p>\r\n
\r\n
<p>partners y colaboradores del <a href="http://www.clubexcelencia.org/" target="_blank">Club Excelencia en Gestión</a>.</p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p> </p>\r\n
"""
"summary" => "El nuevo Modelo EFQM nos recuerda la importancia de diseñar e implantar una Experiencia Global para todos los grupos de interés, especialmente los que son clave. Debemos mantener una relación con todos ellos a lo largo de las diferentes fases, haciendo mediciones relevantes en los puntos de contacto adecuados, aprovechando todas las oportunidades para personalizar esta experiencia global, implantando en los momentos oportunos sistemas de feedback que nos permitan mejorar las diferentes etapas de creación de valor. "
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<p class="text-align-center"><strong>"Una correcta experiencia de cliente es lo que diferencia a las empresas de éxito"</strong></p>\r\n
\r\n
<p>La Experiencia Global del Cliente es una de las disciplinas estratégicas más importantes a valorar en una compañía. Puede generar un valor a las empresas que eleve sus datos de ventas y consumidores.</p>\r\n
\r\n
<p>Para esta sesión contamos con tres expertos donde desde diferentes puntos de vista hablaron de como preparar una buena estrategia Experiencia Cliente.</p>\r\n
\r\n
<p>La jornada la moderó <a href="https://www.linkedin.com/in/ignacio-bab%C3%A9/">Ignacio Babé</a>, Secretario General del Club Excelencia en Gestión, quien comentó a la audiencia cómo de importante es para el Modelo EFQM diseñar e implantar una <strong>Experiencia Global.</strong></p>\r\n
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<ul>\r\n
\t<li><a href="https://www.linkedin.com/in/sofiamedem/?originalSubdomain=es">Sofia Medem</a> – Co-founder Connecting Visions</li>\r\n
\t<li><a href="https://www.linkedin.com/in/xavier-hern%C3%A1ndez-ribas-51420313/">Xavi Hernández</a> - Founder TheTriangle</li>\r\n
\t<li><a href="https://www.linkedin.com/in/santiagomartinezvela/">Santiago Martínez</a> - CEO & Managing-Partner at INDICES</li>\r\n
</ul>\r\n
\r\n
<p>Un proceso correcto de implantación de la estrategia Experiencia de Cliente <em>“no va a durar menos de dos años para ser exitoso”</em>, aseguró uno de los ponentes durante el dialogo.</p>\r\n
\r\n
<p><strong>Información adjunta:</strong></p>\r\n
\r\n
<ul>\r\n
\t<li>Presentaciones de la jornada.</li>\r\n
\t<li>Grabación de la jornada.</li>\r\n
</ul>\r\n
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