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Devel Load (with references)

array:40 [
  "nid" => array:1 [
    0 => array:1 [
      "value" => "4824"
    ]
  ]
  "uuid" => array:1 [
    0 => array:1 [
      "value" => "ff9fc94b-d932-4fc5-89d9-b979e331a4c9"
    ]
  ]
  "vid" => array:1 [
    0 => array:1 [
      "value" => "21864"
    ]
  ]
  "langcode" => array:1 [
    0 => array:1 [
      "value" => "es"
    ]
  ]
  "type" => array:1 [
    0 => array:3 [
      "target_id" => "blog"
      "entity" => array:12 [
        "uuid" => "94e21787-a9ce-42d4-b25d-f04014fca726"
        "langcode" => "es"
        "status" => true
        "dependencies" => array:1 [
          "module" => array:1 [
            0 => "menu_ui"
          ]
        ]
        "third_party_settings" => array:1 [
          "menu_ui" => array:2 [
            "available_menus" => []
            "parent" => ""
          ]
        ]
        "name" => "Blog"
        "type" => "blog"
        "description" => "Tipo de contenido para crear las entradas del blog"
        "help" => null
        "new_revision" => false
        "preview_mode" => 0
        "display_submitted" => false
      ]
      "bundle" => "node_type"
    ]
  ]
  "revision_timestamp" => array:1 [
    0 => array:1 [
      "value" => "1609765771"
    ]
  ]
  "revision_uid" => array:1 [
    0 => array:3 [
      "target_id" => "41"
      "entity" => array:34 [
        "uid" => array:1 [
          0 => array:1 [
            "value" => "41"
          ]
        ]
        "uuid" => array:1 [
          0 => array:1 [
            "value" => "11a9d1db-c3f6-4f82-bad9-de4629b5dc0b"
          ]
        ]
        "langcode" => array:1 [
          0 => array:1 [
            "value" => "es"
          ]
        ]
        "preferred_langcode" => array:1 [
          0 => array:1 [
            "value" => "es"
          ]
        ]
        "preferred_admin_langcode" => array:1 [
          0 => array:1 [
            "value" => "es"
          ]
        ]
        "name" => array:1 [
          0 => array:1 [
            "value" => "gestorweb@clubexcelencia.org"
          ]
        ]
        "pass" => array:1 [
          0 => array:1 [
            "value" => "$2y$10$Jf8XiiM.kj1UdUI6MLNWJex4z9zzZitW6wfupn8CCX/Un/ni1KJtW"
          ]
        ]
        "mail" => array:1 [
          0 => array:1 [
            "value" => "gestorweb@clubexcelencia.org"
          ]
        ]
        "timezone" => array:1 [
          0 => array:1 [
            "value" => "UTC"
          ]
        ]
        "status" => array:1 [
          0 => array:1 [
            "value" => "1"
          ]
        ]
        "created" => array:1 [
          0 => array:1 [
            "value" => "1593016575"
          ]
        ]
        "changed" => array:1 [
          0 => array:1 [
            "value" => "1757437152"
          ]
        ]
        "access" => array:1 [
          0 => array:1 [
            "value" => "1764761976"
          ]
        ]
        "login" => array:1 [
          0 => array:1 [
            "value" => "1764590603"
          ]
        ]
        "init" => array:1 [
          0 => array:1 [
            "value" => "gestorweb@clubexcelencia.org"
          ]
        ]
        "roles" => array:2 [
          0 => array:3 [
            "target_id" => "administrador"
            "entity" => array:9 [
              "uuid" => "e91c0206-2fbd-41e6-a53a-12449f52c4f7"
              "langcode" => "es"
              "status" => true
              "dependencies" => array:2 [
                "config" => array:49 [
                  0 => "filter.format.basic_html"
                  1 => "filter.format.filtered_html"
                  2 => "filter.format.full_html_admin"
                  3 => "media.type.file"
                  4 => "media.type.file_image"
                  5 => "media.type.image"
                  6 => "media.type.image_background"
                  7 => "media.type.image_logo"
                  8 => "media.type.speaker"
                  9 => "media.type.video"
                  10 => "node.type.annual_report"
                  11 => "node.type.application_product"
                  12 => "node.type.award_product"
                  13 => "node.type.blog"
                  14 => "node.type.course"
                  15 => "node.type.course_product"
                  16 => "node.type.diagnosis_product"
                  17 => "node.type.event"
                  18 => "node.type.government_body"
                  19 => "node.type.government_committee"
                  20 => "node.type.knowledge"
                  21 => "node.type.knowledge_document"
                  22 => "node.type.knowledge_link"
                  23 => "node.type.layout"
                  24 => "node.type.news"
                  25 => "node.type.page"
                  26 => "node.type.partner"
                  27 => "node.type.press_release"
                  28 => "node.type.publication_product"
                  29 => "node.type.sponsor"
                  30 => "taxonomy.vocabulary.authors"
                  31 => "taxonomy.vocabulary.company_type"
                  32 => "taxonomy.vocabulary.criteria_efqm_2020"
                  33 => "taxonomy.vocabulary.delivery_method"
                  34 => "taxonomy.vocabulary.document_type"
                  35 => "taxonomy.vocabulary.event_type"
                  36 => "taxonomy.vocabulary.featured_content_sections"
                  37 => "taxonomy.vocabulary.government_body"
                  38 => "taxonomy.vocabulary.groups"
                  39 => "taxonomy.vocabulary.knowledge_type"
                  40 => "taxonomy.vocabulary.ods"
                  41 => "taxonomy.vocabulary.organiser"
                  42 => "taxonomy.vocabulary.sectors"
                  43 => "taxonomy.vocabulary.tags"
                  44 => "taxonomy.vocabulary.topics"
                  45 => "taxonomy.vocabulary.training_areas"
                  46 => "taxonomy.vocabulary.training_type"
                  47 => "taxonomy.vocabulary.values"
                  48 => "workflows.workflow.workflow_content"
                ]
                "module" => array:40 [
                  0 => "block"
                  1 => "block_content"
                  2 => "block_content_permissions"
                  3 => "ceg_anonymous_users"
                  4 => "ceg_commerce_invoice"
                  5 => "ceg_commerce_promotions"
                  6 => "ceg_commerce_subscription"
                  7 => "ceg_common"
                  8 => "ceg_content_product"
                  9 => "ceg_content_structures"
                  10 => "ceg_erp_model"
                  11 => "ceg_notification"
                  12 => "ceg_partners"
                  13 => "ceg_registration"
                  14 => "ceg_subscription"
                  15 => "ceg_user"
                  16 => "commerce_invoice"
                  17 => "commerce_order"
                  18 => "conditional_fields"
                   …21
                ]
              ]
              "id" => "administrador"
              "label" => "Administrador CEG"
              "weight" => -7
              "is_admin" => null
              "permissions" => array:385 [
                0 => "access administration pages CEG"
                1 => "access block library"
                2 => "access content"
                3 => "access content overview"
                4 => "access contextual links"
                5 => "access files overview"
                6 => "access media overview"
                7 => "access revision field"
                8 => "access sitemap"
                9 => "access synchronize user form"
                10 => "access taxonomy overview"
                11 => "access toolbar"
                12 => "access user profiles"
                13 => "access webform submission user"
                14 => "add ceg content product entities"
                15 => "administer block content"
                16 => "administer block content types"
                17 => "administer block types"
                18 => "administer blocks"
                19 => "administer ceg invoices"
                20 => "administer ceg notification settings"
                21 => "administer ceg promotions"
                22 => "administer ceg subscription"
                23 => "administer content translation"
                24 => "administer contexts"
                25 => "administer media"
                26 => "administer nodes"
                27 => "administer taxonomy"
                28 => "administer users"
                29 => "administer yoast seo"
                30 => "create annual_report content"
                31 => "create application_product content"
                32 => "create award_product content"
                33 => "create banner block content"
                34 => "create banner_side block content"
                35 => "create blog content"
                36 => "create content translations"
                37 => "create course content"
                38 => "create course_product content"
                39 => "create diagnosis_product content"
                40 => "create event content"
                41 => "create file media"
                42 => "create file_image media"
                43 => "create government_body content"
                44 => "create government_committee content"
                45 => "create image media"
                46 => "create image_background media"
                47 => "create image_logo media"
                48 => "create knowledge content"
                49 => "create layout content"
                50 => "create media"
                51 => "create news content"
                52 => "create page content"
                53 => "create partner content"
                54 => "create press_release content"
                55 => "create publication_product content"
                56 => "create speaker media"
                57 => "create sponsor content"
                58 => "create terms in authors"
                59 => "create terms in company_type"
                60 => "create terms in criteria_efqm_2020"
                61 => "create terms in delivery_method"
                62 => "create terms in document_type"
                63 => "create terms in event_type"
                64 => "create terms in featured_content_sections"
                65 => "create terms in government_body"
                66 => "create terms in groups"
                67 => "create terms in knowledge_type"
                68 => "create terms in ods"
                69 => "create terms in organiser"
                70 => "create terms in sectors"
                71 => "create terms in tags"
                72 => "create terms in topics"
                73 => "create terms in training_areas"
                74 => "create terms in training_type"
                75 => "create terms in values"
                76 => "create url aliases"
                77 => "create video media"
                78 => "delete all revisions"
                79 => "delete annual_report revisions"
                80 => "delete any annual_report content"
                81 => "delete any application_product content"
                82 => "delete any award_product content"
                83 => "delete any banner block content"
                84 => "delete any blog content"
                85 => "delete any course content"
                86 => "delete any course_product content"
                87 => "delete any diagnosis_product content"
                88 => "delete any event content"
                89 => "delete any file media"
                90 => "delete any file_image media"
                91 => "delete any government_body content"
                92 => "delete any government_committee content"
                93 => "delete any image media"
                94 => "delete any image_background media"
                95 => "delete any image_logo media"
                96 => "delete any knowledge content"
                97 => "delete any knowledge_document content"
                98 => "delete any knowledge_link content"
                99 => "delete any media"
                100 => "delete any news content"
                101 => "delete any page content"
                102 => "delete any partner content"
                103 => "delete any press_release content"
                104 => "delete any publication_product content"
                105 => "delete any speaker media"
                106 => "delete any sponsor content"
                107 => "delete any video media"
                108 => "delete application_product revisions"
                109 => "delete award_product revisions"
                110 => "delete blog revisions"
                111 => "delete ceg content product entities"
                112 => "delete content translations"
                113 => "delete course revisions"
                114 => "delete course_product revisions"
                115 => "delete diagnosis_product revisions"
                116 => "delete event revisions"
                117 => "delete government_body revisions"
                118 => "delete government_committee revisions"
                119 => "delete knowledge revisions"
                120 => "delete knowledge_document revisions"
                121 => "delete knowledge_link revisions"
                122 => "delete media"
                123 => "delete news revisions"
                124 => "delete own annual_report content"
                125 => "delete own application_product content"
                126 => "delete own award_product content"
                127 => "delete own blog content"
                128 => "delete own course content"
                129 => "delete own course_product content"
                130 => "delete own diagnosis_product content"
                131 => "delete own event content"
                132 => "delete own file media"
                133 => "delete own file_image media"
                134 => "delete own files"
                135 => "delete own government_body content"
                136 => "delete own government_committee content"
                137 => "delete own image media"
                138 => "delete own image_background media"
                139 => "delete own image_logo media"
                140 => "delete own knowledge content"
                141 => "delete own knowledge_document content"
                142 => "delete own knowledge_link content"
                143 => "delete own news content"
                144 => "delete own page content"
                145 => "delete own partner content"
                146 => "delete own press_release content"
                147 => "delete own publication_product content"
                148 => "delete own speaker media"
                149 => "delete own sponsor content"
                150 => "delete own video media"
                151 => "delete page revisions"
                152 => "delete partner revisions"
                153 => "delete press_release revisions"
                154 => "delete publication_product revisions"
                155 => "delete sponsor revisions"
                156 => "delete terms in authors"
                157 => "delete terms in company_type"
                158 => "delete terms in criteria_efqm_2020"
                159 => "delete terms in delivery_method"
                160 => "delete terms in document_type"
                161 => "delete terms in event_type"
                162 => "delete terms in featured_content_sections"
                163 => "delete terms in government_body"
                164 => "delete terms in groups"
                165 => "delete terms in knowledge_type"
                166 => "delete terms in ods"
                167 => "delete terms in organiser"
                168 => "delete terms in sectors"
                169 => "delete terms in tags"
                170 => "delete terms in topics"
                171 => "delete terms in training_areas"
                172 => "delete terms in training_type"
                173 => "delete terms in values"
                174 => "edit any annual_report content"
                175 => "edit any application_product content"
                176 => "edit any award_product content"
                177 => "edit any blog content"
                178 => "edit any course content"
                179 => "edit any course_product content"
                180 => "edit any diagnosis_product content"
                181 => "edit any event content"
                182 => "edit any file media"
                183 => "edit any file_image media"
                184 => "edit any government_body content"
                185 => "edit any government_committee content"
                186 => "edit any image media"
                187 => "edit any image_background media"
                188 => "edit any image_logo media"
                189 => "edit any knowledge content"
                190 => "edit any knowledge_document content"
                191 => "edit any knowledge_link content"
                192 => "edit any layout content"
                193 => "edit any news content"
                194 => "edit any page content"
                195 => "edit any partner content"
                196 => "edit any press_release content"
                197 => "edit any publication_product content"
                198 => "edit any speaker media"
                199 => "edit any sponsor content"
                200 => "edit any video media"
                201 => "edit ceg content product entities"
                202 => "edit ceg partners"
                203 => "edit newsletter subscription entities"
                204 => "edit own annual_report content"
                205 => "edit own application_product content"
                206 => "edit own award_product content"
                207 => "edit own blog content"
                208 => "edit own course content"
                209 => "edit own course_product content"
                210 => "edit own diagnosis_product content"
                211 => "edit own event content"
                212 => "edit own file media"
                213 => "edit own file_image media"
                214 => "edit own government_body content"
                215 => "edit own government_committee content"
                216 => "edit own image media"
                217 => "edit own image_background media"
                218 => "edit own image_logo media"
                219 => "edit own knowledge content"
                220 => "edit own knowledge_document content"
                221 => "edit own knowledge_link content"
                222 => "edit own layout content"
                223 => "edit own news content"
                224 => "edit own page content"
                225 => "edit own partner content"
                226 => "edit own press_release content"
                227 => "edit own publication_product content"
                228 => "edit own speaker media"
                229 => "edit own sponsor content"
                230 => "edit own video media"
                231 => "edit own vote on node:course:field_voting"
                232 => "edit terms in authors"
                233 => "edit terms in company_type"
                234 => "edit terms in criteria_efqm_2020"
                235 => "edit terms in delivery_method"
                236 => "edit terms in document_type"
                237 => "edit terms in event_type"
                238 => "edit terms in featured_content_sections"
                239 => "edit terms in government_body"
                240 => "edit terms in groups"
                241 => "edit terms in knowledge_type"
                242 => "edit terms in ods"
                243 => "edit terms in organiser"
                244 => "edit terms in sectors"
                245 => "edit terms in tags"
                246 => "edit terms in topics"
                247 => "edit terms in training_areas"
                248 => "edit terms in training_type"
                249 => "edit terms in values"
                250 => "notify of path changes"
                251 => "revert all revisions"
                252 => "revert annual_report revisions"
                253 => "revert application_product revisions"
                254 => "revert award_product revisions"
                255 => "revert blog revisions"
                256 => "revert course revisions"
                257 => "revert course_product revisions"
                258 => "revert diagnosis_product revisions"
                259 => "revert event revisions"
                260 => "revert government_body revisions"
                261 => "revert government_committee revisions"
                262 => "revert knowledge revisions"
                263 => "revert knowledge_document revisions"
                264 => "revert knowledge_link revisions"
                265 => "revert news revisions"
                266 => "revert page revisions"
                267 => "revert partner revisions"
                268 => "revert press_release revisions"
                269 => "revert publication_product revisions"
                270 => "revert sponsor revisions"
                271 => "send test mail ceg notification"
                272 => "translate annual_report node"
                273 => "translate any entity"
                274 => "translate application_product node"
                275 => "translate award_product node"
                276 => "translate block_content"
                277 => "translate blog node"
                278 => "translate company_type taxonomy_term"
                279 => "translate course node"
                280 => "translate course_product node"
                281 => "translate diagnosis_product node"
                282 => "translate document_type taxonomy_term"
                283 => "translate event node"
                284 => "translate featured_content_sections taxonomy_term"
                285 => "translate file media"
                286 => "translate file_image media"
                287 => "translate government_body node"
                288 => "translate government_body taxonomy_term"
                289 => "translate groups taxonomy_term"
                290 => "translate image media"
                291 => "translate interface"
                292 => "translate knowledge node"
                293 => "translate knowledge_document node"
                294 => "translate knowledge_link node"
                295 => "translate menu_link_content"
                296 => "translate news node"
                297 => "translate page node"
                298 => "translate paragraph"
                299 => "translate press_release node"
                300 => "translate publication_product node"
                301 => "translate sectors taxonomy_term"
                302 => "translate speaker media"
                303 => "translate tags taxonomy_term"
                304 => "translate topics taxonomy_term"
                305 => "translate training_areas taxonomy_term"
                306 => "translate training_type taxonomy_term"
                307 => "translate video media"
                308 => "update any banner block content"
                309 => "update any banner_side block content"
                310 => "update any basic block content"
                311 => "update any call_to_action block content"
                312 => "update any cards_news block content"
                313 => "update any ceg_banner_image_block block content"
                314 => "update any ceg_banner_text_block block content"
                315 => "update any ceg_footer_links_block block content"
                316 => "update any ceg_header_content_block block content"
                317 => "update any content_featured_news block content"
                318 => "update any counter block content"
                319 => "update any hero_slide block content"
                320 => "update any html block content"
                321 => "update any iconos_rrss block content"
                322 => "update any icons_2 block content"
                323 => "update any icons_3 block content"
                324 => "update any icons_4 block content"
                325 => "update any image_popup block content"
                326 => "update any imagen block content"
                327 => "update any media"
                328 => "update any rrss block content"
                329 => "update any tabs block content"
                330 => "update any test_bloque_html block content"
                331 => "update any text block content"
                332 => "update any texto_imagen_botones block content"
                333 => "update any tribloque_servicios block content"
                334 => "update content translations"
                335 => "update media"
                336 => "use text format basic_html"
                337 => "use text format filtered_html"
                338 => "use text format full_html_admin"
                339 => "use workflow_content transition create_new_draft"
                340 => "use workflow_content transition publish"
                341 => "use workflow_content transition unpublished"
                342 => "use yoast seo"
                343 => "view all media revisions"
                344 => "view all revisions"
                345 => "view annual_report revisions"
                346 => "view any unpublished content"
                347 => "view any webform submission"
                348 => "view application_product revisions"
                349 => "view award_product revisions"
                350 => "view blog revisions"
                351 => "view ceg anonymous users"
                352 => "view commerce_invoice"
                353 => "view commerce_order"
                354 => "view complete card all data socios"
                355 => "view conditional fields"
                356 => "view course revisions"
                357 => "view course_product revisions"
                358 => "view default commerce_invoice"
                359 => "view diagnosis_product revisions"
                360 => "view event revisions"
                361 => "view government_body revisions"
                362 => "view government_committee revisions"
                363 => "view id paragraph"
                364 => "view knowledge revisions"
                365 => "view knowledge_document revisions"
                366 => "view knowledge_link revisions"
                367 => "view latest version"
                368 => "view media"
                369 => "view news revisions"
                370 => "view own unpublished content"
                371 => "view own unpublished media"
                372 => "view own webform submission"
                373 => "view page revisions"
                374 => "view partner revisions"
                375 => "view press_release revisions"
                376 => "view publication_product revisions"
                377 => "view published ceg content product entities"
                378 => "view published cegregistration entities"
                379 => "view published newsletter subscription entities"
                380 => "view restricted block content"
                381 => "view sponsor revisions"
                382 => "view the administration theme"
                383 => "view unpublished ceg content product entities"
                384 => "view unpublished paragraphs"
              ]
            ]
            "bundle" => "user_role"
          ]
          1 => array:3 [
            "target_id" => "usuario_ceg"
            "entity" => array:9 [
              "uuid" => "8feedb1e-88d8-43cf-8999-4523eb1fb21c"
              "langcode" => "es"
              "status" => true
              "dependencies" => array:1 [
                "module" => array:3 [ …3]
              ]
              "id" => "usuario_ceg"
              "label" => "Usuario CEG"
              "weight" => 2
              "is_admin" => null
              "permissions" => array:11 [
                0 => "benefit from reduced price award"
                1 => "benefit from reduced price course"
                2 => "benefit from reduced price diagnosis"
                3 => "benefit from reduced price document"
                4 => "benefit from reduced price event"
                5 => "benefit from reduced price link"
                6 => "benefit from reduced price publication"
                7 => "benefit from reduced price subscription"
                8 => "benefit from reduced price tool"
                9 => "delete own files"
                10 => "view complete card all data socios"
              ]
            ]
            "bundle" => "user_role"
          ]
        ]
        "default_langcode" => array:1 [
          0 => array:1 [
            "value" => "1"
          ]
        ]
        "metatag" => array:3 [
          0 => array:2 [
            "tag" => "meta"
            "attributes" => array:2 [
              "name" => "title"
              "content" => "Gestorweb Web Web 2 | Club Excelencia en Gestión"
            ]
          ]
          1 => array:2 [
            "tag" => "meta"
            "attributes" => array:2 [
              "name" => "description"
              "content" => "Club Excelencia en Gestión"
            ]
          ]
          2 => array:2 [
            "tag" => "link"
            "attributes" => array:2 [
              "rel" => "canonical"
              "href" => "https://ceg.dev-website.es/user/41"
            ]
          ]
        ]
        "customer_profiles" => array:1 [
          0 => array:3 [
            "target_id" => "302"
            "entity" => array:17 [
              "profile_id" => array:1 [
                0 => array:1 [ …1]
              ]
              "uuid" => array:1 [
                0 => array:1 [ …1]
              ]
              "revision_id" => array:1 [
                0 => array:1 [ …1]
              ]
              "type" => array:1 [
                0 => array:3 [ …3]
              ]
              "revision_created" => array:1 [
                0 => array:1 [ …1]
              ]
              "revision_user" => array:1 [
                0 => array:3 [ …3]
              ]
              "revision_log_message" => []
              "status" => array:1 [
                0 => array:1 [ …1]
              ]
              "uid" => array:1 [
                0 => array:3 [ …3]
              ]
              "is_default" => array:1 [
                0 => array:1 [ …1]
              ]
              "data" => []
              "created" => array:1 [
                0 => array:1 [ …1]
              ]
              "changed" => array:1 [
                0 => array:1 [ …1]
              ]
              "revision_default" => array:1 [
                0 => array:1 [ …1]
              ]
              "metatag" => array:2 [
                0 => array:2 [ …2]
                1 => array:2 [ …2]
              ]
              "address" => array:1 [
                0 => array:14 [ …14]
              ]
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              <p>Un aspecto importante cuando has salido de la adolescencia y primera juventud es que no tienes que “darte pote”, ni importancia. Ya tienes suficiente seguridad y puedes hablar para que todos te entiendan, sin jergas. Y, llegados a esta edad, eso nos hemos propuesto en el Club, hablar y explicarnos con la <strong>máxima sencillez</strong>.</p>\r\n
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              <p>Este nivel de madurez nos da una perspectiva y experiencia acumulada muy útil para ayudar y <strong>acompañar a organizaciones y empresas,</strong> de todo tipo, en su transformación y adaptación a los nuevos tiempos.</p>\r\n
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              <p>Y aprovecho aquí y ahora para hacer mención a lo que hoy se denomina “<strong>generación silver</strong>”. Porque son una tendencia social notable a la que hay que considerar desde las organizaciones, no sólo por su capacidad de consumo, sino porque la mayoría de ellos han experimentado el cambio y la transformación en primera persona y están, por tanto, mejor pertrechados que aquellos que por su inexperiencia o afán academicista buscan promover cambios y transformaciones digitales sin contar con ellos. Nosotros vamos a contar con ellos como parte, además, de nuestra política de inclusión y diversidad, como también vamos a contar con emprendedores y jóvenes “<strong>millenials</strong>”.</p>\r\n
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              <p>En estos años, como Club, hemos vivido muchos cambios y algunas transformaciones de largo alcance. Y en algún caso, hemos tenido el privilegio de <strong>adelantarnos al futuro</strong>. Hace 30 años, en 1.991, nadie se planteaba reformar el capitalismo. Más bien todos consideraban, con razón, que había que aumentar la eficacia y eficiencia de las organizaciones y empresas para hacerlas más productivas y competitivas. Y para ello, en Europa, 14 multinacionales (Bosch, BT, Fiat, KLM, Nestlé, Philips, Renault, Volkswagen,…) se juntaron para diseñar un modelo que permitiera competir en calidad y precio frente a los norteamericanos y los japoneses, las potencias económicas dominantes de entonces. Previamente, crearon la <strong><em>European Foundation for Quality Management</em> (EFQM)</strong>, con sede en Bruselas, con quien el Club tiene una alianza y un vínculo especial desde el origen de ambas instituciones. En ese Modelo EFQM original estaban ya “el diseño y los planos” de la reforma que hoy se le pide al capitalismo: poner de manifiesto que los accionistas, inversores, propietarios no eran el único grupo de interés, ni necesariamente el más importante. Y por ello, en el Modelo original se asignan la mitad de los puntos (sobre 1.000) a los resultados que se consiguen para los clientes, para las personas que trabajan en la organización, para la sociedad que se ve impactada por las actividades de la organización y, finalmente, para los accionistas / inversores / propietarios. De esta manera, Europa se adelantó 30 años, con la EFQM a la cabeza, a la declaración que este pasado verano han hecho desde la <em>Business Roundtable</em> estadounidense (Amazon, Oracle, Walmart, John Deere,…) en el sentido de dar protagonismo en las empresas a las demás partes interesadas: personas, clientes, proveedores y sociedad.</p>\r\n
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              <p>Esta <strong>reforma del capitalismo</strong> que la EFQM, a través de su Modelo, lleva promoviendo desde hace 30 años se acentúa en la reinvención de esta herramienta acometida en 2020. Ahora, el Modelo EFQM, no sólo da el protagonismo que le corresponde, a cada grupo de interés, dependiendo del sector, tamaño y zona geográfica en que la organización desarrolle su actividad, sino que se busca desde el principio la formulación de un propósito de la organización que describa cómo beneficiará a la sociedad, pero no en genérico, si no con medidas y actuaciones concretas en <strong>inclusión</strong>, en <strong>igualdad de trato</strong> y remuneración de hombres y mujeres, en <strong>diversidad</strong>, en contar con “silvers” y “millenials”. Por tanto, es un Modelo con una fuerte corriente centrípeta alrededor de las personas.</p>\r\n
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              <p>También se sugiere a la organización que alinee sus estrategias de sostenibilidad con los <strong>ODS</strong> y las estrategias de dirección con códigos de <strong>buen gobierno corporativo</strong>, en sintonía también, con la necesaria reforma del capitalismo. Y, por lo tanto, que además de la cuenta de resultados reporte sus resultados en ESG (<em>Environment, Social and Governance</em>). Incluyendo indicadores para aspectos ambientales como emisiones de gases de efecto invernadero, residuos y contaminación, uso de agua y uso de tierra; para aspectos sociales, indicadores como diversidad e inclusión en la fuerza de trabajo, gestión de la seguridad, compromiso con las comunidades; y para aspectos de gobierno, indicadores como estructura de gobierno y supervisión, códigos y valores, transparencia y presentación de informes y gestión de la ciberseguridad.</p>\r\n
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              <p>Este Modelo reinventado ha demostrado, además, una interesante <strong>resiliencia</strong>. Ha aguantado, desde sus orígenes, los embistes de, por ejemplo, aquellos que vieron el Cuadro de Mando Integral, de Kaplan y Norton, como un ataque, en lugar de un complemento. Ha mantenido el tipo con los fundamentalistas de la gestión de procesos o de proyectos, de la planificación estratégica, los del <em>customer centricity</em> (“La orientación actual al mercado y a satisfacer las necesidades de los clientes es necesaria, pero en ocasiones no suficiente” Carlos Agulló, Catedrático ETSII, UPM) o los defensores a ultranza de la Calidad Total, de Lean, de Seis Sigma o de otros estupendos programas de mejora. El Modelo reinventado es una <strong>herramienta para los problemas de gestión actuales</strong>, que son más volátiles, inciertos, complejos y ambiguos, que los de etapas anteriores. Por eso, frente al Modelo EFQM muchas de las prácticas, teorías, ideas y estrategias han quedado invalidadas o incompletas.</p>\r\n
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              <p>Y, es que, el Modelo EFQM tiene un alto nivel de <strong>universalidad</strong> como herramienta para diseñar y gestionar sistemas de gestión sobresalientes, en términos de resultados, para el mundo de hoy. Así, la estrategia que define y ejecuta una empresa, será aquella que permita, dadas las características de su entorno empresarial (ecosistema) y sus fortalezas y debilidades (evaluación), posicionarse para tener ventajas competitivas.</p>\r\n
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              <p>Este modelo, útil para revisar un sistema de gestión organizativo, considera a las empresas como sistemas vivos y abiertos, que se interrelacionan continuamente con el entorno, con su <strong>ecosistema</strong>, que a su vez cambia y se transforma cada vez con más velocidad. Y decía Jack Welch, a finales del siglo pasado, “Cuando el ritmo de cambios dentro de la empresa es superado por el ritmo de cambios fuera, el final está cerca.”</p>\r\n
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              <p>Por eso, en el Modelo EFQM el énfasis está en su acentuada <strong>orientación a futuro</strong>, sin olvidar el presente, y en su decidida apuesta por la <strong>transformación</strong> que, lógicamente, incluye grandes dosis de innovación. Por eso, recordando a Maquiavelo, “No hay nada más difícil de llevar a cabo, ni de más dudoso éxito, ni más peligroso de manejar, que iniciar un nuevo orden de las cosas”, es imprescindible promover una cultura organizativa orientada al cambio, a aprender y desaprender rápido y a desarrollar el <strong>talento</strong> de las personas en esta nueva era <strong>digital</strong>.</p>\r\n
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        <p>En primer lugar, quiero volver a desear a todos los lectores y visitantes de esta web un muy feliz, saludable y excelente año 2021. E inmediatamente después, comunicar la buena nueva: este nuevo año cumplimos 30 en el Club Excelencia en Gestión. Así que ¡feliz cumpleaños socios, clientes, Amigos de la Excelencia, Redex, evaluadores, entidades de certificación, aliados y visitantes!</p>\r\n
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        <p>Algunos piensan que cumplir 30 años significa&nbsp;dejar atrás una etapa de cometer errores, de experimentar, de probar, de ser inocente o de tener miedos. No será nuestro caso, seguiremos probando e innovando pero aprovechando las ventajas de la edad. Ahora sabemos bien lo que queremos hacer, marcados por nuestro propósito de “crear una sociedad con&nbsp;confianza en el futuro, impulsando organizaciones con una&nbsp;gestión&nbsp;excelente, innovadora y sostenible”, pero, sobre todo y más importante, sabemos lo que no queremos.</p>\r\n
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