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<p>Sin embargo, este mensaje no puede relajar nuestro empeño en entender el ecosistema del que formamos parte y las <strong>megatendencias </strong>que pueden afectarnos; así como nuestra vocación por un pensamiento disruptivo, imprescindible para afrontar los retos de futuro.</p>\r\n
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<p>El futuro es incierto y caprichoso, no siempre es lo que parece. Existen numerosos ejemplos de tendencias o tecnologías disruptivas de las que se esperaba que marcasen el futuro y que han acabado por desaparecer o por ser poco relevantes, mientras repentinamente otras han irrumpido para quedarse. Ante esta situación, uno de los principales antídotos que tenemos es la observación. Tener la antena puesta y estar atentos a nuestro entorno es necesario.</p>\r\n
\r\n
<p>Una organización que aspira a perdurar en el tiempo y/o a ser reconocida como referente y líder en su ecosistema, necesita<strong> estar al día de las últimas tendencias y oportunidades de innovación</strong>, y también disponer de comparaciones externas relevantes que le permitan evaluar su rendimiento. Es decir, necesita el benchmarking.</p>\r\n
\r\n
<p>Las organizaciones que no alimentan su gestión con referencias externas y que solo se gestionan mirándose a sí mismas, en vez de mirando hacia fuera, acaban ejerciendo una gestión endogámica. En cambio, <strong>las organizaciones que buscan referencias externas consiguen beber de fuentes heterogéneas que enriquecen su capacidad de gestión</strong> estimulando la creatividad y la innovación, ya que la heterogeneidad es una gran palanca para inspirarse, aprender y cambiar el punto de vista. Como dijo Steve Jobs, “la creatividad es conectar cosas”.</p>\r\n
\r\n
<p>Si bien la mayoría de las organizaciones entienden la importancia del benchmarking, para muchas de ellas sigue siendo una asignatura pendiente y no consiguen integrarla en su gestión de forma transversal eficaz y sostenible.</p>\r\n
\r\n
<p>El motivo es que se valora como una herramienta o técnica de gestión, en lugar de como una parte de la cultura y liderazgo de la organización. El reto del <strong>benchmarking </strong>no reside en la ejecución, puesto que esta no implica grandes dificultades, sino en limitarlo a actuaciones puntuales. La cuestión está en creer en el benchmarking e integrarlo como un<strong> elemento cultural de la organización y del liderazgo</strong>.</p>\r\n
\r\n
<p>Para integrarlo de forma efectiva, el benchmarking debe estar en el ADN de la organización, en las dinámicas de trabajo y en todas las áreas de gestión. Establecerlo como un hábito en los niveles de liderazgo pertinentes, de tal modo que llegue a <strong>influir en el comportamiento de las personas y los equipos</strong>. Promover valores como la curiosidad, inquietud, humildad y vocación de mejora.</p>\r\n
\r\n
<p>El pensamiento disruptivo se puede entrenar si se cambian los comportamientos, y algunos de ellos son los relativos al hábito de compararse e interesarse por las últimas tendencias. Para ello, es necesario entenderlo y trabajarlo como un elemento de la <strong>cultura y del liderazgo</strong> de las organizaciones.</p>\r\n
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