array:40 [
"nid" => array:1 [
0 => array:1 [
"value" => "4935"
]
]
"uuid" => array:1 [
0 => array:1 [
"value" => "5a6c036d-f6f1-4db1-ba42-3606df083a11"
]
]
"vid" => array:1 [
0 => array:1 [
"value" => "22448"
]
]
"langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"type" => array:1 [
0 => array:3 [
"target_id" => "blog"
"entity" => array:12 [
"uuid" => "94e21787-a9ce-42d4-b25d-f04014fca726"
"langcode" => "es"
"status" => true
"dependencies" => array:1 [
"module" => array:1 [
0 => "menu_ui"
]
]
"third_party_settings" => array:1 [
"menu_ui" => array:2 [
"available_menus" => []
"parent" => ""
]
]
"name" => "Blog"
"type" => "blog"
"description" => "Tipo de contenido para crear las entradas del blog"
"help" => null
"new_revision" => false
"preview_mode" => 0
"display_submitted" => false
]
"bundle" => "node_type"
]
]
"revision_timestamp" => array:1 [
0 => array:1 [
"value" => "1619428937"
]
]
"revision_uid" => array:1 [
0 => array:3 [
"target_id" => "41"
"entity" => array:34 [
"uid" => array:1 [
0 => array:1 [
"value" => "41"
]
]
"uuid" => array:1 [
0 => array:1 [
"value" => "11a9d1db-c3f6-4f82-bad9-de4629b5dc0b"
]
]
"langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"preferred_langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"preferred_admin_langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"name" => array:1 [
0 => array:1 [
"value" => "gestorweb@clubexcelencia.org"
]
]
"pass" => array:1 [
0 => array:1 [
"value" => "$2y$10$Jf8XiiM.kj1UdUI6MLNWJex4z9zzZitW6wfupn8CCX/Un/ni1KJtW"
]
]
"mail" => array:1 [
0 => array:1 [
"value" => "gestorweb@clubexcelencia.org"
]
]
"timezone" => array:1 [
0 => array:1 [
"value" => "UTC"
]
]
"status" => array:1 [
0 => array:1 [
"value" => "1"
]
]
"created" => array:1 [
0 => array:1 [
"value" => "1593016575"
]
]
"changed" => array:1 [
0 => array:1 [
"value" => "1757437152"
]
]
"access" => array:1 [
0 => array:1 [
"value" => "1764761976"
]
]
"login" => array:1 [
0 => array:1 [
"value" => "1764590603"
]
]
"init" => array:1 [
0 => array:1 [
"value" => "gestorweb@clubexcelencia.org"
]
]
"roles" => array:2 [
0 => array:3 [
"target_id" => "administrador"
"entity" => array:9 [
"uuid" => "e91c0206-2fbd-41e6-a53a-12449f52c4f7"
"langcode" => "es"
"status" => true
"dependencies" => array:2 [
"config" => array:49 [
0 => "filter.format.basic_html"
1 => "filter.format.filtered_html"
2 => "filter.format.full_html_admin"
3 => "media.type.file"
4 => "media.type.file_image"
5 => "media.type.image"
6 => "media.type.image_background"
7 => "media.type.image_logo"
8 => "media.type.speaker"
9 => "media.type.video"
10 => "node.type.annual_report"
11 => "node.type.application_product"
12 => "node.type.award_product"
13 => "node.type.blog"
14 => "node.type.course"
15 => "node.type.course_product"
16 => "node.type.diagnosis_product"
17 => "node.type.event"
18 => "node.type.government_body"
19 => "node.type.government_committee"
20 => "node.type.knowledge"
21 => "node.type.knowledge_document"
22 => "node.type.knowledge_link"
23 => "node.type.layout"
24 => "node.type.news"
25 => "node.type.page"
26 => "node.type.partner"
27 => "node.type.press_release"
28 => "node.type.publication_product"
29 => "node.type.sponsor"
30 => "taxonomy.vocabulary.authors"
31 => "taxonomy.vocabulary.company_type"
32 => "taxonomy.vocabulary.criteria_efqm_2020"
33 => "taxonomy.vocabulary.delivery_method"
34 => "taxonomy.vocabulary.document_type"
35 => "taxonomy.vocabulary.event_type"
36 => "taxonomy.vocabulary.featured_content_sections"
37 => "taxonomy.vocabulary.government_body"
38 => "taxonomy.vocabulary.groups"
39 => "taxonomy.vocabulary.knowledge_type"
40 => "taxonomy.vocabulary.ods"
41 => "taxonomy.vocabulary.organiser"
42 => "taxonomy.vocabulary.sectors"
43 => "taxonomy.vocabulary.tags"
44 => "taxonomy.vocabulary.topics"
45 => "taxonomy.vocabulary.training_areas"
46 => "taxonomy.vocabulary.training_type"
47 => "taxonomy.vocabulary.values"
48 => "workflows.workflow.workflow_content"
]
"module" => array:40 [
0 => "block"
1 => "block_content"
2 => "block_content_permissions"
3 => "ceg_anonymous_users"
4 => "ceg_commerce_invoice"
5 => "ceg_commerce_promotions"
6 => "ceg_commerce_subscription"
7 => "ceg_common"
8 => "ceg_content_product"
9 => "ceg_content_structures"
10 => "ceg_erp_model"
11 => "ceg_notification"
12 => "ceg_partners"
13 => "ceg_registration"
14 => "ceg_subscription"
15 => "ceg_user"
16 => "commerce_invoice"
17 => "commerce_order"
18 => "conditional_fields"
19 => "content_moderation"
20 => "content_translation"
21 => "context_ui"
22 => "contextual"
23 => "file"
24 => "filter"
25 => "hide_revision_field"
26 => "locale"
27 => "media"
28 => "menu_link_content"
29 => "node"
30 => "paragraphs"
31 => "path"
32 => "pathauto"
33 => "sitemap"
34 => "system"
35 => "taxonomy"
36 => "toolbar"
37 => "votingapi_widgets"
38 => "webform"
39 => "yoast_seo"
]
]
"id" => "administrador"
"label" => "Administrador CEG"
"weight" => -7
"is_admin" => null
"permissions" => array:385 [
0 => "access administration pages CEG"
1 => "access block library"
2 => "access content"
3 => "access content overview"
4 => "access contextual links"
5 => "access files overview"
6 => "access media overview"
7 => "access revision field"
8 => "access sitemap"
9 => "access synchronize user form"
10 => "access taxonomy overview"
11 => "access toolbar"
12 => "access user profiles"
13 => "access webform submission user"
14 => "add ceg content product entities"
15 => "administer block content"
16 => "administer block content types"
17 => "administer block types"
18 => "administer blocks"
19 => "administer ceg invoices"
20 => "administer ceg notification settings"
21 => "administer ceg promotions"
22 => "administer ceg subscription"
23 => "administer content translation"
24 => "administer contexts"
25 => "administer media"
26 => "administer nodes"
27 => "administer taxonomy"
28 => "administer users"
29 => "administer yoast seo"
30 => "create annual_report content"
31 => "create application_product content"
32 => "create award_product content"
33 => "create banner block content"
34 => "create banner_side block content"
35 => "create blog content"
36 => "create content translations"
37 => "create course content"
38 => "create course_product content"
39 => "create diagnosis_product content"
40 => "create event content"
41 => "create file media"
42 => "create file_image media"
43 => "create government_body content"
44 => "create government_committee content"
45 => "create image media"
46 => "create image_background media"
47 => "create image_logo media"
48 => "create knowledge content"
49 => "create layout content"
50 => "create media"
51 => "create news content"
52 => "create page content"
53 => "create partner content"
54 => "create press_release content"
55 => "create publication_product content"
56 => "create speaker media"
57 => "create sponsor content"
58 => "create terms in authors"
59 => "create terms in company_type"
60 => "create terms in criteria_efqm_2020"
61 => "create terms in delivery_method"
62 => "create terms in document_type"
63 => "create terms in event_type"
64 => "create terms in featured_content_sections"
65 => "create terms in government_body"
66 => "create terms in groups"
67 => "create terms in knowledge_type"
68 => "create terms in ods"
69 => "create terms in organiser"
70 => "create terms in sectors"
71 => "create terms in tags"
72 => "create terms in topics"
73 => "create terms in training_areas"
74 => "create terms in training_type"
75 => "create terms in values"
76 => "create url aliases"
77 => "create video media"
78 => "delete all revisions"
79 => "delete annual_report revisions"
80 => "delete any annual_report content"
81 => "delete any application_product content"
82 => "delete any award_product content"
83 => "delete any banner block content"
84 => "delete any blog content"
85 => "delete any course content"
86 => "delete any course_product content"
87 => "delete any diagnosis_product content"
88 => "delete any event content"
89 => "delete any file media"
90 => "delete any file_image media"
91 => "delete any government_body content"
92 => "delete any government_committee content"
93 => "delete any image media"
94 => "delete any image_background media"
95 => "delete any image_logo media"
96 => "delete any knowledge content"
97 => "delete any knowledge_document content"
98 => "delete any knowledge_link content"
99 => "delete any media"
100 => "delete any news content"
101 => "delete any page content"
102 => "delete any partner content"
103 => "delete any press_release content"
104 => "delete any publication_product content"
105 => "delete any speaker media"
106 => "delete any sponsor content"
107 => "delete any video media"
108 => "delete application_product revisions"
109 => "delete award_product revisions"
110 => "delete blog revisions"
111 => "delete ceg content product entities"
112 => "delete content translations"
113 => "delete course revisions"
114 => "delete course_product revisions"
115 => "delete diagnosis_product revisions"
116 => "delete event revisions"
117 => "delete government_body revisions"
118 => "delete government_committee revisions"
119 => "delete knowledge revisions"
120 => "delete knowledge_document revisions"
121 => "delete knowledge_link revisions"
122 => "delete media"
123 => "delete news revisions"
124 => "delete own annual_report content"
125 => "delete own application_product content"
126 => "delete own award_product content"
127 => "delete own blog content"
128 => "delete own course content"
129 => "delete own course_product content"
130 => "delete own diagnosis_product content"
131 => "delete own event content"
132 => "delete own file media"
133 => "delete own file_image media"
134 => "delete own files"
135 => "delete own government_body content"
136 => "delete own government_committee content"
137 => "delete own image media"
138 => "delete own image_background media"
139 => "delete own image_logo media"
140 => "delete own knowledge content"
141 => "delete own knowledge_document content"
142 => "delete own knowledge_link content"
143 => "delete own news content"
144 => "delete own page content"
145 => "delete own partner content"
146 => "delete own press_release content"
147 => "delete own publication_product content"
148 => "delete own speaker media"
149 => "delete own sponsor content"
150 => "delete own video media"
151 => "delete page revisions"
152 => "delete partner revisions"
153 => "delete press_release revisions"
154 => "delete publication_product revisions"
155 => "delete sponsor revisions"
156 => "delete terms in authors"
157 => "delete terms in company_type"
158 => "delete terms in criteria_efqm_2020"
159 => "delete terms in delivery_method"
160 => "delete terms in document_type"
161 => "delete terms in event_type"
162 => "delete terms in featured_content_sections"
163 => "delete terms in government_body"
164 => "delete terms in groups"
165 => "delete terms in knowledge_type"
166 => "delete terms in ods"
167 => "delete terms in organiser"
168 => "delete terms in sectors"
169 => "delete terms in tags"
170 => "delete terms in topics"
171 => "delete terms in training_areas"
172 => "delete terms in training_type"
173 => "delete terms in values"
174 => "edit any annual_report content"
175 => "edit any application_product content"
176 => "edit any award_product content"
177 => "edit any blog content"
178 => "edit any course content"
179 => "edit any course_product content"
180 => "edit any diagnosis_product content"
181 => "edit any event content"
182 => "edit any file media"
183 => "edit any file_image media"
184 => "edit any government_body content"
185 => "edit any government_committee content"
186 => "edit any image media"
187 => "edit any image_background media"
188 => "edit any image_logo media"
189 => "edit any knowledge content"
190 => "edit any knowledge_document content"
191 => "edit any knowledge_link content"
192 => "edit any layout content"
193 => "edit any news content"
194 => "edit any page content"
195 => "edit any partner content"
196 => "edit any press_release content"
197 => "edit any publication_product content"
198 => "edit any speaker media"
199 => "edit any sponsor content"
200 => "edit any video media"
201 => "edit ceg content product entities"
202 => "edit ceg partners"
203 => "edit newsletter subscription entities"
204 => "edit own annual_report content"
205 => "edit own application_product content"
206 => "edit own award_product content"
207 => "edit own blog content"
208 => "edit own course content"
209 => "edit own course_product content"
210 => "edit own diagnosis_product content"
211 => "edit own event content"
212 => "edit own file media"
213 => "edit own file_image media"
214 => "edit own government_body content"
215 => "edit own government_committee content"
216 => "edit own image media"
217 => "edit own image_background media"
218 => "edit own image_logo media"
219 => "edit own knowledge content"
220 => "edit own knowledge_document content"
221 => "edit own knowledge_link content"
222 => "edit own layout content"
223 => "edit own news content"
224 => "edit own page content"
225 => "edit own partner content"
226 => "edit own press_release content"
227 => "edit own publication_product content"
228 => "edit own speaker media"
229 => "edit own sponsor content"
230 => "edit own video media"
231 => "edit own vote on node:course:field_voting"
232 => "edit terms in authors"
233 => "edit terms in company_type"
234 => "edit terms in criteria_efqm_2020"
235 => "edit terms in delivery_method"
236 => "edit terms in document_type"
237 => "edit terms in event_type"
238 => "edit terms in featured_content_sections"
239 => "edit terms in government_body"
240 => "edit terms in groups"
241 => "edit terms in knowledge_type"
242 => "edit terms in ods"
243 => "edit terms in organiser"
244 => "edit terms in sectors"
245 => "edit terms in tags"
246 => "edit terms in topics"
247 => "edit terms in training_areas"
248 => "edit terms in training_type"
249 => "edit terms in values"
250 => "notify of path changes"
251 => "revert all revisions"
252 => "revert annual_report revisions"
253 => "revert application_product revisions"
254 => "revert award_product revisions"
255 => "revert blog revisions"
256 => "revert course revisions"
257 => "revert course_product revisions"
258 => "revert diagnosis_product revisions"
259 => "revert event revisions"
260 => "revert government_body revisions"
261 => "revert government_committee revisions"
262 => "revert knowledge revisions"
263 => "revert knowledge_document revisions"
264 => "revert knowledge_link revisions"
265 => "revert news revisions"
266 => "revert page revisions"
267 => "revert partner revisions"
268 => "revert press_release revisions"
269 => "revert publication_product revisions"
270 => "revert sponsor revisions"
271 => "send test mail ceg notification"
272 => "translate annual_report node"
273 => "translate any entity"
274 => "translate application_product node"
275 => "translate award_product node"
276 => "translate block_content"
277 => "translate blog node"
278 => "translate company_type taxonomy_term"
279 => "translate course node"
280 => "translate course_product node"
281 => "translate diagnosis_product node"
282 => "translate document_type taxonomy_term"
283 => "translate event node"
284 => "translate featured_content_sections taxonomy_term"
285 => "translate file media"
286 => "translate file_image media"
287 => "translate government_body node"
288 => "translate government_body taxonomy_term"
289 => "translate groups taxonomy_term"
290 => "translate image media"
291 => "translate interface"
292 => "translate knowledge node"
293 => "translate knowledge_document node"
294 => "translate knowledge_link node"
295 => "translate menu_link_content"
296 => "translate news node"
297 => "translate page node"
298 => "translate paragraph"
299 => "translate press_release node"
300 => "translate publication_product node"
301 => "translate sectors taxonomy_term"
302 => "translate speaker media"
303 => "translate tags taxonomy_term"
304 => "translate topics taxonomy_term"
305 => "translate training_areas taxonomy_term"
306 => "translate training_type taxonomy_term"
307 => "translate video media"
308 => "update any banner block content"
309 => "update any banner_side block content"
310 => "update any basic block content"
311 => "update any call_to_action block content"
312 => "update any cards_news block content"
313 => "update any ceg_banner_image_block block content"
314 => "update any ceg_banner_text_block block content"
315 => "update any ceg_footer_links_block block content"
316 => "update any ceg_header_content_block block content"
317 => "update any content_featured_news block content"
318 => "update any counter block content"
319 => "update any hero_slide block content"
320 => "update any html block content"
321 => "update any iconos_rrss block content"
322 => "update any icons_2 block content"
323 => "update any icons_3 block content"
324 => "update any icons_4 block content"
325 => "update any image_popup block content"
326 => "update any imagen block content"
327 => "update any media"
328 => "update any rrss block content"
329 => "update any tabs block content"
330 => "update any test_bloque_html block content"
331 => "update any text block content"
332 => "update any texto_imagen_botones block content"
333 => "update any tribloque_servicios block content"
334 => "update content translations"
335 => "update media"
336 => "use text format basic_html"
337 => "use text format filtered_html"
338 => "use text format full_html_admin"
339 => "use workflow_content transition create_new_draft"
340 => "use workflow_content transition publish"
341 => "use workflow_content transition unpublished"
342 => "use yoast seo"
343 => "view all media revisions"
344 => "view all revisions"
345 => "view annual_report revisions"
346 => "view any unpublished content"
347 => "view any webform submission"
348 => "view application_product revisions"
349 => "view award_product revisions"
350 => "view blog revisions"
351 => "view ceg anonymous users"
352 => "view commerce_invoice"
353 => "view commerce_order"
354 => "view complete card all data socios"
355 => "view conditional fields"
356 => "view course revisions"
357 => "view course_product revisions"
358 => "view default commerce_invoice"
359 => "view diagnosis_product revisions"
360 => "view event revisions"
361 => "view government_body revisions"
362 => "view government_committee revisions"
363 => "view id paragraph"
364 => "view knowledge revisions"
365 => "view knowledge_document revisions"
366 => "view knowledge_link revisions"
367 => "view latest version"
368 => "view media"
369 => "view news revisions"
370 => "view own unpublished content"
371 => "view own unpublished media"
372 => "view own webform submission"
373 => "view page revisions"
374 => "view partner revisions"
375 => "view press_release revisions"
376 => "view publication_product revisions"
377 => "view published ceg content product entities"
378 => "view published cegregistration entities"
379 => "view published newsletter subscription entities"
380 => "view restricted block content"
381 => "view sponsor revisions"
382 => "view the administration theme"
383 => "view unpublished ceg content product entities"
384 => "view unpublished paragraphs"
]
]
"bundle" => "user_role"
]
1 => array:3 [
"target_id" => "usuario_ceg"
"entity" => array:9 [
"uuid" => "8feedb1e-88d8-43cf-8999-4523eb1fb21c"
"langcode" => "es"
"status" => true
"dependencies" => array:1 [
"module" => array:3 [
0 => "ceg_commerce_price"
1 => "ceg_erp_model"
2 => "file"
]
]
"id" => "usuario_ceg"
"label" => "Usuario CEG"
"weight" => 2
"is_admin" => null
"permissions" => array:11 [
0 => "benefit from reduced price award"
1 => "benefit from reduced price course"
2 => "benefit from reduced price diagnosis"
3 => "benefit from reduced price document"
4 => "benefit from reduced price event"
5 => "benefit from reduced price link"
6 => "benefit from reduced price publication"
7 => "benefit from reduced price subscription"
8 => "benefit from reduced price tool"
9 => "delete own files"
10 => "view complete card all data socios"
]
]
"bundle" => "user_role"
]
]
"default_langcode" => array:1 [
0 => array:1 [
"value" => "1"
]
]
"metatag" => array:3 [
0 => array:2 [
"tag" => "meta"
"attributes" => array:2 [
"name" => "title"
"content" => "Gestorweb Web Web 2 | Club Excelencia en Gestión"
]
]
1 => array:2 [
"tag" => "meta"
"attributes" => array:2 [
"name" => "description"
"content" => "Club Excelencia en Gestión"
]
]
2 => array:2 [
"tag" => "link"
"attributes" => array:2 [
"rel" => "canonical"
"href" => "https://ceg.dev-website.es/user/41"
]
]
]
"customer_profiles" => array:1 [
0 => array:3 [
"target_id" => "302"
"entity" => array:17 [
"profile_id" => array:1 [
0 => array:1 [
"value" => "302"
]
]
"uuid" => array:1 [
0 => array:1 [
"value" => "433d2ca6-855c-4f64-a7f1-58a78495cd9d"
]
]
"revision_id" => array:1 [
0 => array:1 [
"value" => "302"
]
]
"type" => array:1 [
0 => array:3 [
"target_id" => "customer"
"entity" => array:14 [
"uuid" => "6391bba6-494b-4ee4-ae02-3fff24c2a1a8"
"langcode" => "es"
"status" => true
"dependencies" => array:1 [ …1]
"third_party_settings" => array:1 [ …1]
"_core" => array:1 [ …1]
"id" => "customer"
"label" => "Datos del cliente"
"display_label" => "Datos del cliente"
"multiple" => true
…4
]
"bundle" => "profile_type"
]
]
"revision_created" => array:1 [
0 => array:1 [
"value" => "1596021058"
]
]
"revision_user" => array:1 [
0 => array:3 [
"target_id" => "0"
"entity" => array:34 [ …34]
"bundle" => "user"
]
]
"revision_log_message" => []
"status" => array:1 [
0 => array:1 [
"value" => "1"
]
]
"uid" => array:1 [
0 => array:3 [
"target_id" => "41"
"message" => "Recursion detected."
"array_path" => "revision_uid.0.entity"
]
]
"is_default" => array:1 [
0 => array:1 [
"value" => "1"
]
]
"data" => []
"created" => array:1 [
0 => array:1 [
"value" => "1596021058"
]
]
"changed" => array:1 [
0 => array:1 [
"value" => "1741185960"
]
]
"revision_default" => array:1 [
0 => array:1 [
"value" => "1"
]
]
"metatag" => array:2 [
0 => array:2 [
"tag" => "meta"
"attributes" => array:2 [ …2]
]
1 => array:2 [
"tag" => "link"
"attributes" => array:2 [ …2]
]
]
"address" => array:1 [
0 => array:14 [
"langcode" => null
"country_code" => "ES"
"administrative_area" => "M"
"locality" => "Madrid"
"dependent_locality" => null
"postal_code" => "28033"
"sorting_code" => null
"address_line1" => "Serrano Galvache, 56"
"address_line2" => ""
"address_line3" => null
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<p>“El mundo ha cambiado y debemos acelerar la transformación de nuestro país” dijo el Presidente del Gobierno al presentar el Plan de Recuperación, Transformación y Resiliencia de la Economía Española. Pues sí, muy de acuerdo, pero la transformación en una organización es un viaje largo y que requiere método, no improvisaciones u ocurrencias. Así que en un país, y el nuestro se ha convertido en bastante complejo, será aún más largo y necesitaría de un método claro y que se haya probado con éxito.</p>\r\n
\r\n
<p>En los últimos años, en el Club Excelencia en Gestión y con ayuda del experto Adolfo Ramírez, hemos desarrollado varios <em>Actions Tanks</em> para buscar las <strong>claves necesarias para acelerar la transformación</strong> de las organizaciones, acompañando así a nuestros socios en sus procesos de cambio. Y hemos podido comprobar, con muchos de nuestros socios, que el método propuesto para la transformación es sencillo y ha funcionado con éxito. Así que voy a intentar establecer un paralelismo entre la aceleración de la transformación en una organización y la que necesitamos para el conjunto del país.</p>\r\n
\r\n
<p>Para encontrar las claves que aceleren la transformación en una organización, <strong>lo primero es analizar el entorno, tener un propósito claro, una visión y una estrategia</strong>. Y a partir de éstas desarrollar un plan de acción. Sabemos que los Fondos Europeos de Recuperación estarán condicionados a un Plan Nacional de Reformas en educación, prestaciones sociales, sistema de pensiones, fomento del empleo y algunas otras importantes materias. Poco se sabe de cómo estas reformas servirán para transformar, de verdad, a la economía y a la sociedad española y cómo será el entorno que se busca para el futuro. Tampoco se ha definido con claridad un propósito, más allá de la necesaria recuperación. ¿Cómo vemos a España en 2030? ¿Qué papel debería tener en el mundo en 10 años? Sin ese propósito común que nos ilusione a todos, organizaciones, empresas, instituciones, ciudadanos y nos sitúe en el futuro ¿lograremos lo que buscamos? Yo soy muy optimista. Y en España, ya demostramos al mundo, en la década de los 80 del siglo pasado, que conseguíamos lo que nos proponíamos como país, si el propósito estaba claro. En aquella época se trataba de modernizar el país usando como excusa dos grandes objetivos: organizar los mejores Juegos Olímpicos y Paralímpicos de la historia en Barcelona 92 y poner en marcha la Exposición Universal en Sevilla. Y logramos nuestro propósito, modernizar el país, demostrando al mundo, en 1992, lo que éramos capaces de hacer en España. ¿Qué propósito definido con objetivos concretos y tangibles conseguiremos (sin caer en lugares comunes o en populismos), si aceleramos la transformación de nuestro país, como pide el Presidente del Gobierno? Es decir, transformarnos ¿para qué? Debemos contar con su definición, cuanto antes, para ir creando ilusión en la sociedad, y en cada una de sus partes, y que, así luego, todos contribuyamos a esa aceleración tan necesaria de la transformación.</p>\r\n
\r\n
<p>El <strong>segundo paso</strong> para acelerar la transformación, en una organización, es <strong>tener en cuenta la cultura</strong> de la organización, <strong>sus</strong> <strong>valores</strong>, <strong>estructura organizativa</strong>, <strong>gestión del talento, liderazgo</strong>, <strong>comunicación interna</strong> para saber hacia dónde hay que orientarla y cómo. Es decir, alinear a todas las personas de una organización para remar, no sólo en la misma dirección sino, con más intensidad. Significa que con un liderazgo moderno (no de <em>influencers</em> en redes sociales) hay que crear un espíritu colectivo de esfuerzo, de superación, de trabajo en equipo. Y a nivel de país, requiere de colaboración entre administraciones pero, también, de colaboración público – privada logrando la máxima sintonía entre instituciones, empresas y sociedad civil. En esta etapa de la aceleración de la transformación en un país es donde la Unión Europea quiere ver reformas en la educación, en la formación profesional, en la Universidad; quiere ver cómo se ayuda a la población a adquirir habilidades digitales y a facilitar un aprendizaje continuo (<em>Life Long Learning</em>)<em> </em>para los profesionales. Y quiere ver el máximo aprovechamiento del talento en cada país. Y por esto, hay que <strong>movilizar el mejor talento</strong>, para esta fase, contando con expertos, tanto en las reformas necesarias hoy como en los proyectos de futuro, que trabajen juntos en una planificación y un alineamiento de los recursos con el propósito y los objetivos generales. Buscando eficacia y eficiencia social, ambiental y, por su puesto, económica.</p>\r\n
\r\n
<p>La <strong>tercera etapa</strong> es fundamental en la aceleración de la transformación en las empresas: <strong>poner al cliente en el centro </strong>de todo lo que hace la organización, entender todos los cambios que se han producido en el entorno para conseguir llegar a él con una propuesta de valor atractiva que seguro implicará <strong>cambios en el modelo de negocio</strong> de la empresa o de la manera de hacer las cosas en una organización. Aquí es fundamental tener en cuenta la <strong>experiencia del cliente</strong> (su satisfacción con todo lo que recibe por lo que paga) pero, sobre todo, la <strong>innovación</strong>, los nuevos modelos de negocio (el pago por uso que facilita el mejor aprovechamiento de los activos), las <strong>plataformas digitales integradas</strong>, la redefinición de alianzas en el ecosistema (ODS 17), con ideas que permitan poner en marcha la <strong>economía circular</strong>, etc. Es momento de reinventarse. Pero tengamos en cuenta, como dice el Banco de España, que hay que poner el acento en la calidad de los proyectos antes que en la cantidad o en la rapidez de ejecución. Se trata, por encima de todo, de gastar bien. Para que funcione esta etapa, a nivel de país, tenemos que aumentar muy considerablemente la inversión en <strong>I+D + i</strong> de todas las instituciones, públicas y privadas; grandes, medianas y pequeñas empresas; gobiernos locales, autonómicos o nacional. Y trabajar más colaborativamente, como señalaba en la etapa anterior. Si no aprovechamos para invertir una buena parte de los fondos de recuperación en proyectos y actividades de <strong>investigación científica y técnica</strong>, pública y privada, y en mucha innovación, disruptiva o no, será imposible construir un futuro confiable y sostenible. <strong>Si no innovamos, le estamos robando dinero al futuro</strong>. </p>\r\n
\r\n
<p>En la <strong>cuarta etapa</strong> es dónde se deben analizar las oportunidades que las nuevas tecnologías nos traen. Pero hay que hacer un análisis de las <strong>tecnologías habilitadoras</strong> con gran sentido práctico. Se trata de ver cuáles de las tecnologías, que ya están en fase de aplicación, son adecuadas para nuestro negocio y están alineadas con nuestro propósito. ¿Podemos aprovecharlas en su estado actual de desarrollo? La <strong>transformación digital</strong> tiene sentido cuando las personas están preparadas para relacionarse con la nueva tecnología de una manera natural, así que cuidado con las costosas inversiones en tecnología que luego nadie usa. La tecnología por sí misma no nos va a resolver los problemas, como estamos comprobando durante la pandemia. ¿Hay tecnología para el rastreo de los contagios? Si ¿Nos está ayudando? No, porque las personas desconfían, no saben, no quieren usarla. No hemos preparado a la población para que usara una tecnología que hubiera sido muy potente para evitar 2ªs y 3ªs olas. A nivel de país, esta es una fase especialmente crítica porque hay que <strong>reindustrializar</strong> rápidamente. En 2017, la Unión Europea se proponía conseguir una industria inteligente, innovadora y sostenible cuyo peso alcanzase el 20% sobre el PIB en 2020. En España no llegábamos al 16% en 2019 y hoy la cifra es similar o algo menor. ¿Cuáles son las industrias de fabricación por las que España debe apostar? ¿Automóvil? ¿Alimentación? ¿Baterías eléctricas? ¿Aeroespacial? Es muy importante tener en cuenta que los dos grandes ejes en los que se deben mover todos los proyectos que quieran contar con ayudas deben orientarse a la inversión “verde” (37% de las ayudas) y a la digitalización (33%) para definir la estrategia de reindustrialización en España.</p>\r\n
\r\n
<p>Finalmente, es imprescindible, para acelerar la transformación en una organización, <strong>ejecutar los planes en plazo y medir los resultados con un cuadro de mando</strong>. Y para tener éxito hay que garantizar el alineamiento de los objetivos con el propósito, ser capaz de comunicar la estrategia con claridad y sencillez, involucrar a todas las áreas y funciones y usar mensajes concretos para evitar interpretaciones. Para el seguimiento de los planes es necesario tener una hoja de ruta definida y un cuadro de mando asociado con los indicadores (KPI’s) críticos para asegurar la ejecución de la estrategia. Monitorizar el rendimiento para ver el impacto de los cambios, estableciendo un sistema de alertas tempranas que permitan analizar resultados y actuar. Y pivotar, corregir el rumbo, cuando sea necesario. La ejecución necesita de organizaciones ágiles y flexibles que se caracterizan por la claridad en la estrategia, una red de equipos auto-dirigidos, decisiones rápidas y ciclos cortos de aprendizaje, un modelo dinámico de gestión del talento de las personas y tecnologías que permitan cambios rápidos. Esta etapa será <strong>clave para la gestión de los Fondos de Recuperación en España</strong> porque según el Tribunal de Cuentas Europeo, España gasta apenas el 39% de las ayudas a las que tiene derecho. Es el tercer resultado más bajo de la UE-27, solo empeorado por Croacia e Italia. Esto significa que el 61% restante se pierde, bien sea por falta de eficacia en la tramitación, por atascos burocráticos, por falta de proyectos, por falta de control efectivo del gasto o por mera incapacidad y dejadez política.</p>\r\n
\r\n
<p>Para que todos los recursos financieros que se van a movilizar sean verdaderamente productivos para la sociedad y permitan construir el futuro con solidez, necesitamos que todas las organizaciones públicas y privadas, grandes y pequeñas, se basen en sistemas de gestión fuertes basados en la excelencia, la innovación y la sostenibilidad (incluyendo más diversidad e inclusión). Por eso desde el Club Excelencia en Gestión hemos lanzado la iniciativa “<strong>Contribuyendo a un futuro más sostenible de la economía española</strong>” poniendo a disposición el Modelo EFQM. Este modelo, reinventado para un tiempo VUCA (volátil, incierto, complejo, ambiguo), se caracteriza ahora por “la necesidad de preparar el futuro”, a partir de un excelente funcionamiento actual y de unos resultados sobresalientes. Está demostrando estar a la altura necesaria para ayudar a las organizaciones, en esta época de crisis y cambios acelerados, a gestionar de la mejor manera posible a todos los grupos de interés y a la transformación de la cultura, el modelo de negocio y la tecnología utilizada. Y lo hace teniendo en cuenta las variables más importantes para la buena gestión en estos tiempos. Y de forma holística, es decir, integrando todos los aspectos relevantes para gestionar hoy con excelencia, con innovación y con sostenibilidad. Desde la definición de un propósito que beneficie a la sociedad, un liderazgo que considere una mayor diversidad e inclusión para reflejar las tendencias sociales, la integración de los ODS en la estrategia de sostenibilidad, el respeto y consideración de todas las partes interesadas, los principios de buen gobierno, la innovación en productos, servicios, procesos, la transformación de la cadena de valor, la adaptación de la cultura, el adecuado uso de los datos con la debida tecnología, la gestión de los riesgos (incluyendo los digitales), o la medición de las percepciones de los resultados, reputación e intangibles de una organización.</p>\r\n
\r\n
<p>Si, Sr. Presidente, se puede y se debe acelerar la transformación en nuestro país pero con método y disciplina, sin improvisaciones. Esta vez lo mejor sería que la rana vea el estímulo delante, como una atractiva mosca a la que atrapar y disfrutar. Es decir, que tengamos el acicate de conseguir un propósito y unos objetivos que nos sitúen en el futuro, tal y como nos propongamos como país. Es decir, con un sistema educativo reformado para el futuro, unos niveles mucho más altos y consolidados de inversión en I+D + i, digitalmente avanzados, con una economía basada en los principios de la economía circular, más cohesionados territorialmente para disfrutarlo recuperado. En este empeño, nos encontrará al Club Excelencia en Gestión, con nuestra contribución a la sociedad española, preparando a las organizaciones para el futuro. Vamos a ayudar a que no se nos escape el futuro.</p>\r\n
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