array:41 [
"nid" => array:1 [
0 => array:1 [
"value" => "5364"
]
]
"uuid" => array:1 [
0 => array:1 [
"value" => "cbfba88e-ca40-4b6e-b44e-9c7776fe049d"
]
]
"vid" => array:1 [
0 => array:1 [
"value" => "24374"
]
]
"langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"type" => array:1 [
0 => array:3 [
"target_id" => "news"
"entity" => array:12 [
"uuid" => "cdbde231-e400-41bd-88c3-f72759282cf5"
"langcode" => "es"
"status" => true
"dependencies" => array:1 [
"module" => array:1 [
0 => "menu_ui"
]
]
"third_party_settings" => array:1 [
"menu_ui" => array:2 [
"available_menus" => []
"parent" => ""
]
]
"name" => "Noticia"
"type" => "news"
"description" => "Tipo de contenido para crear las noticias de actualidad (Noticias visión)"
"help" => null
"new_revision" => false
"preview_mode" => 0
"display_submitted" => false
]
"bundle" => "node_type"
]
]
"revision_timestamp" => array:1 [
0 => array:1 [
"value" => "1650272486"
]
]
"revision_uid" => array:1 [
0 => array:3 [
"target_id" => "41"
"entity" => array:34 [
"uid" => array:1 [
0 => array:1 [
"value" => "41"
]
]
"uuid" => array:1 [
0 => array:1 [
"value" => "11a9d1db-c3f6-4f82-bad9-de4629b5dc0b"
]
]
"langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"preferred_langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"preferred_admin_langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"name" => array:1 [
0 => array:1 [
"value" => "gestorweb@clubexcelencia.org"
]
]
"pass" => array:1 [
0 => array:1 [
"value" => "$2y$10$Jf8XiiM.kj1UdUI6MLNWJex4z9zzZitW6wfupn8CCX/Un/ni1KJtW"
]
]
"mail" => array:1 [
0 => array:1 [
"value" => "gestorweb@clubexcelencia.org"
]
]
"timezone" => array:1 [
0 => array:1 [
"value" => "UTC"
]
]
"status" => array:1 [
0 => array:1 [
"value" => "1"
]
]
"created" => array:1 [
0 => array:1 [
"value" => "1593016575"
]
]
"changed" => array:1 [
0 => array:1 [
"value" => "1757437152"
]
]
"access" => array:1 [
0 => array:1 [
"value" => "1764761976"
]
]
"login" => array:1 [
0 => array:1 [
"value" => "1764590603"
]
]
"init" => array:1 [
0 => array:1 [
"value" => "gestorweb@clubexcelencia.org"
]
]
"roles" => array:2 [
0 => array:3 [
"target_id" => "administrador"
"entity" => array:9 [
"uuid" => "e91c0206-2fbd-41e6-a53a-12449f52c4f7"
"langcode" => "es"
"status" => true
"dependencies" => array:2 [
"config" => array:49 [
0 => "filter.format.basic_html"
1 => "filter.format.filtered_html"
2 => "filter.format.full_html_admin"
3 => "media.type.file"
4 => "media.type.file_image"
5 => "media.type.image"
6 => "media.type.image_background"
7 => "media.type.image_logo"
8 => "media.type.speaker"
9 => "media.type.video"
10 => "node.type.annual_report"
11 => "node.type.application_product"
12 => "node.type.award_product"
13 => "node.type.blog"
14 => "node.type.course"
15 => "node.type.course_product"
16 => "node.type.diagnosis_product"
17 => "node.type.event"
18 => "node.type.government_body"
19 => "node.type.government_committee"
20 => "node.type.knowledge"
21 => "node.type.knowledge_document"
22 => "node.type.knowledge_link"
23 => "node.type.layout"
24 => "node.type.news"
25 => "node.type.page"
26 => "node.type.partner"
27 => "node.type.press_release"
28 => "node.type.publication_product"
29 => "node.type.sponsor"
30 => "taxonomy.vocabulary.authors"
31 => "taxonomy.vocabulary.company_type"
32 => "taxonomy.vocabulary.criteria_efqm_2020"
33 => "taxonomy.vocabulary.delivery_method"
34 => "taxonomy.vocabulary.document_type"
35 => "taxonomy.vocabulary.event_type"
36 => "taxonomy.vocabulary.featured_content_sections"
37 => "taxonomy.vocabulary.government_body"
38 => "taxonomy.vocabulary.groups"
39 => "taxonomy.vocabulary.knowledge_type"
40 => "taxonomy.vocabulary.ods"
41 => "taxonomy.vocabulary.organiser"
42 => "taxonomy.vocabulary.sectors"
43 => "taxonomy.vocabulary.tags"
44 => "taxonomy.vocabulary.topics"
45 => "taxonomy.vocabulary.training_areas"
46 => "taxonomy.vocabulary.training_type"
47 => "taxonomy.vocabulary.values"
48 => "workflows.workflow.workflow_content"
]
"module" => array:40 [
0 => "block"
1 => "block_content"
2 => "block_content_permissions"
3 => "ceg_anonymous_users"
4 => "ceg_commerce_invoice"
5 => "ceg_commerce_promotions"
6 => "ceg_commerce_subscription"
7 => "ceg_common"
8 => "ceg_content_product"
9 => "ceg_content_structures"
10 => "ceg_erp_model"
11 => "ceg_notification"
12 => "ceg_partners"
13 => "ceg_registration"
14 => "ceg_subscription"
15 => "ceg_user"
16 => "commerce_invoice"
17 => "commerce_order"
18 => "conditional_fields"
19 => "content_moderation"
20 => "content_translation"
21 => "context_ui"
22 => "contextual"
23 => "file"
24 => "filter"
25 => "hide_revision_field"
26 => "locale"
27 => "media"
28 => "menu_link_content"
29 => "node"
30 => "paragraphs"
31 => "path"
32 => "pathauto"
33 => "sitemap"
34 => "system"
35 => "taxonomy"
36 => "toolbar"
37 => "votingapi_widgets"
38 => "webform"
39 => "yoast_seo"
]
]
"id" => "administrador"
"label" => "Administrador CEG"
"weight" => -7
"is_admin" => null
"permissions" => array:385 [
0 => "access administration pages CEG"
1 => "access block library"
2 => "access content"
3 => "access content overview"
4 => "access contextual links"
5 => "access files overview"
6 => "access media overview"
7 => "access revision field"
8 => "access sitemap"
9 => "access synchronize user form"
10 => "access taxonomy overview"
11 => "access toolbar"
12 => "access user profiles"
13 => "access webform submission user"
14 => "add ceg content product entities"
15 => "administer block content"
16 => "administer block content types"
17 => "administer block types"
18 => "administer blocks"
19 => "administer ceg invoices"
20 => "administer ceg notification settings"
21 => "administer ceg promotions"
22 => "administer ceg subscription"
23 => "administer content translation"
24 => "administer contexts"
25 => "administer media"
26 => "administer nodes"
27 => "administer taxonomy"
28 => "administer users"
29 => "administer yoast seo"
30 => "create annual_report content"
31 => "create application_product content"
32 => "create award_product content"
33 => "create banner block content"
34 => "create banner_side block content"
35 => "create blog content"
36 => "create content translations"
37 => "create course content"
38 => "create course_product content"
39 => "create diagnosis_product content"
40 => "create event content"
41 => "create file media"
42 => "create file_image media"
43 => "create government_body content"
44 => "create government_committee content"
45 => "create image media"
46 => "create image_background media"
47 => "create image_logo media"
48 => "create knowledge content"
49 => "create layout content"
50 => "create media"
51 => "create news content"
52 => "create page content"
53 => "create partner content"
54 => "create press_release content"
55 => "create publication_product content"
56 => "create speaker media"
57 => "create sponsor content"
58 => "create terms in authors"
59 => "create terms in company_type"
60 => "create terms in criteria_efqm_2020"
61 => "create terms in delivery_method"
62 => "create terms in document_type"
63 => "create terms in event_type"
64 => "create terms in featured_content_sections"
65 => "create terms in government_body"
66 => "create terms in groups"
67 => "create terms in knowledge_type"
68 => "create terms in ods"
69 => "create terms in organiser"
70 => "create terms in sectors"
71 => "create terms in tags"
72 => "create terms in topics"
73 => "create terms in training_areas"
74 => "create terms in training_type"
75 => "create terms in values"
76 => "create url aliases"
77 => "create video media"
78 => "delete all revisions"
79 => "delete annual_report revisions"
80 => "delete any annual_report content"
81 => "delete any application_product content"
82 => "delete any award_product content"
83 => "delete any banner block content"
84 => "delete any blog content"
85 => "delete any course content"
86 => "delete any course_product content"
87 => "delete any diagnosis_product content"
88 => "delete any event content"
89 => "delete any file media"
90 => "delete any file_image media"
91 => "delete any government_body content"
92 => "delete any government_committee content"
93 => "delete any image media"
94 => "delete any image_background media"
95 => "delete any image_logo media"
96 => "delete any knowledge content"
97 => "delete any knowledge_document content"
98 => "delete any knowledge_link content"
99 => "delete any media"
100 => "delete any news content"
101 => "delete any page content"
102 => "delete any partner content"
103 => "delete any press_release content"
104 => "delete any publication_product content"
105 => "delete any speaker media"
106 => "delete any sponsor content"
107 => "delete any video media"
108 => "delete application_product revisions"
109 => "delete award_product revisions"
110 => "delete blog revisions"
111 => "delete ceg content product entities"
112 => "delete content translations"
113 => "delete course revisions"
114 => "delete course_product revisions"
115 => "delete diagnosis_product revisions"
116 => "delete event revisions"
117 => "delete government_body revisions"
118 => "delete government_committee revisions"
119 => "delete knowledge revisions"
120 => "delete knowledge_document revisions"
121 => "delete knowledge_link revisions"
122 => "delete media"
123 => "delete news revisions"
124 => "delete own annual_report content"
125 => "delete own application_product content"
126 => "delete own award_product content"
127 => "delete own blog content"
128 => "delete own course content"
129 => "delete own course_product content"
130 => "delete own diagnosis_product content"
131 => "delete own event content"
132 => "delete own file media"
133 => "delete own file_image media"
134 => "delete own files"
135 => "delete own government_body content"
136 => "delete own government_committee content"
137 => "delete own image media"
138 => "delete own image_background media"
139 => "delete own image_logo media"
140 => "delete own knowledge content"
141 => "delete own knowledge_document content"
142 => "delete own knowledge_link content"
143 => "delete own news content"
144 => "delete own page content"
145 => "delete own partner content"
146 => "delete own press_release content"
147 => "delete own publication_product content"
148 => "delete own speaker media"
149 => "delete own sponsor content"
150 => "delete own video media"
151 => "delete page revisions"
152 => "delete partner revisions"
153 => "delete press_release revisions"
154 => "delete publication_product revisions"
155 => "delete sponsor revisions"
156 => "delete terms in authors"
157 => "delete terms in company_type"
158 => "delete terms in criteria_efqm_2020"
159 => "delete terms in delivery_method"
160 => "delete terms in document_type"
161 => "delete terms in event_type"
162 => "delete terms in featured_content_sections"
163 => "delete terms in government_body"
164 => "delete terms in groups"
165 => "delete terms in knowledge_type"
166 => "delete terms in ods"
167 => "delete terms in organiser"
168 => "delete terms in sectors"
169 => "delete terms in tags"
170 => "delete terms in topics"
171 => "delete terms in training_areas"
172 => "delete terms in training_type"
173 => "delete terms in values"
174 => "edit any annual_report content"
175 => "edit any application_product content"
176 => "edit any award_product content"
177 => "edit any blog content"
178 => "edit any course content"
179 => "edit any course_product content"
180 => "edit any diagnosis_product content"
181 => "edit any event content"
182 => "edit any file media"
183 => "edit any file_image media"
184 => "edit any government_body content"
185 => "edit any government_committee content"
186 => "edit any image media"
187 => "edit any image_background media"
188 => "edit any image_logo media"
189 => "edit any knowledge content"
190 => "edit any knowledge_document content"
191 => "edit any knowledge_link content"
192 => "edit any layout content"
193 => "edit any news content"
194 => "edit any page content"
195 => "edit any partner content"
196 => "edit any press_release content"
197 => "edit any publication_product content"
198 => "edit any speaker media"
199 => "edit any sponsor content"
200 => "edit any video media"
201 => "edit ceg content product entities"
202 => "edit ceg partners"
203 => "edit newsletter subscription entities"
204 => "edit own annual_report content"
205 => "edit own application_product content"
206 => "edit own award_product content"
207 => "edit own blog content"
208 => "edit own course content"
209 => "edit own course_product content"
210 => "edit own diagnosis_product content"
211 => "edit own event content"
212 => "edit own file media"
213 => "edit own file_image media"
214 => "edit own government_body content"
215 => "edit own government_committee content"
216 => "edit own image media"
217 => "edit own image_background media"
218 => "edit own image_logo media"
219 => "edit own knowledge content"
220 => "edit own knowledge_document content"
221 => "edit own knowledge_link content"
222 => "edit own layout content"
223 => "edit own news content"
224 => "edit own page content"
225 => "edit own partner content"
226 => "edit own press_release content"
227 => "edit own publication_product content"
228 => "edit own speaker media"
229 => "edit own sponsor content"
230 => "edit own video media"
231 => "edit own vote on node:course:field_voting"
232 => "edit terms in authors"
233 => "edit terms in company_type"
234 => "edit terms in criteria_efqm_2020"
235 => "edit terms in delivery_method"
236 => "edit terms in document_type"
237 => "edit terms in event_type"
238 => "edit terms in featured_content_sections"
239 => "edit terms in government_body"
240 => "edit terms in groups"
241 => "edit terms in knowledge_type"
242 => "edit terms in ods"
243 => "edit terms in organiser"
244 => "edit terms in sectors"
245 => "edit terms in tags"
246 => "edit terms in topics"
247 => "edit terms in training_areas"
248 => "edit terms in training_type"
249 => "edit terms in values"
250 => "notify of path changes"
251 => "revert all revisions"
252 => "revert annual_report revisions"
253 => "revert application_product revisions"
254 => "revert award_product revisions"
255 => "revert blog revisions"
256 => "revert course revisions"
257 => "revert course_product revisions"
258 => "revert diagnosis_product revisions"
259 => "revert event revisions"
260 => "revert government_body revisions"
261 => "revert government_committee revisions"
262 => "revert knowledge revisions"
263 => "revert knowledge_document revisions"
264 => "revert knowledge_link revisions"
265 => "revert news revisions"
266 => "revert page revisions"
267 => "revert partner revisions"
268 => "revert press_release revisions"
269 => "revert publication_product revisions"
270 => "revert sponsor revisions"
271 => "send test mail ceg notification"
272 => "translate annual_report node"
273 => "translate any entity"
274 => "translate application_product node"
275 => "translate award_product node"
276 => "translate block_content"
277 => "translate blog node"
278 => "translate company_type taxonomy_term"
279 => "translate course node"
280 => "translate course_product node"
281 => "translate diagnosis_product node"
282 => "translate document_type taxonomy_term"
283 => "translate event node"
284 => "translate featured_content_sections taxonomy_term"
285 => "translate file media"
286 => "translate file_image media"
287 => "translate government_body node"
288 => "translate government_body taxonomy_term"
289 => "translate groups taxonomy_term"
290 => "translate image media"
291 => "translate interface"
292 => "translate knowledge node"
293 => "translate knowledge_document node"
294 => "translate knowledge_link node"
295 => "translate menu_link_content"
296 => "translate news node"
297 => "translate page node"
298 => "translate paragraph"
299 => "translate press_release node"
300 => "translate publication_product node"
301 => "translate sectors taxonomy_term"
302 => "translate speaker media"
303 => "translate tags taxonomy_term"
304 => "translate topics taxonomy_term"
305 => "translate training_areas taxonomy_term"
306 => "translate training_type taxonomy_term"
307 => "translate video media"
308 => "update any banner block content"
309 => "update any banner_side block content"
310 => "update any basic block content"
311 => "update any call_to_action block content"
312 => "update any cards_news block content"
313 => "update any ceg_banner_image_block block content"
314 => "update any ceg_banner_text_block block content"
315 => "update any ceg_footer_links_block block content"
316 => "update any ceg_header_content_block block content"
317 => "update any content_featured_news block content"
318 => "update any counter block content"
319 => "update any hero_slide block content"
320 => "update any html block content"
321 => "update any iconos_rrss block content"
322 => "update any icons_2 block content"
323 => "update any icons_3 block content"
324 => "update any icons_4 block content"
325 => "update any image_popup block content"
326 => "update any imagen block content"
327 => "update any media"
328 => "update any rrss block content"
329 => "update any tabs block content"
330 => "update any test_bloque_html block content"
331 => "update any text block content"
332 => "update any texto_imagen_botones block content"
333 => "update any tribloque_servicios block content"
334 => "update content translations"
335 => "update media"
336 => "use text format basic_html"
337 => "use text format filtered_html"
338 => "use text format full_html_admin"
339 => "use workflow_content transition create_new_draft"
340 => "use workflow_content transition publish"
341 => "use workflow_content transition unpublished"
342 => "use yoast seo"
343 => "view all media revisions"
344 => "view all revisions"
345 => "view annual_report revisions"
346 => "view any unpublished content"
347 => "view any webform submission"
348 => "view application_product revisions"
349 => "view award_product revisions"
350 => "view blog revisions"
351 => "view ceg anonymous users"
352 => "view commerce_invoice"
353 => "view commerce_order"
354 => "view complete card all data socios"
355 => "view conditional fields"
356 => "view course revisions"
357 => "view course_product revisions"
358 => "view default commerce_invoice"
359 => "view diagnosis_product revisions"
360 => "view event revisions"
361 => "view government_body revisions"
362 => "view government_committee revisions"
363 => "view id paragraph"
364 => "view knowledge revisions"
365 => "view knowledge_document revisions"
366 => "view knowledge_link revisions"
367 => "view latest version"
368 => "view media"
369 => "view news revisions"
370 => "view own unpublished content"
371 => "view own unpublished media"
372 => "view own webform submission"
373 => "view page revisions"
374 => "view partner revisions"
375 => "view press_release revisions"
376 => "view publication_product revisions"
377 => "view published ceg content product entities"
378 => "view published cegregistration entities"
379 => "view published newsletter subscription entities"
380 => "view restricted block content"
381 => "view sponsor revisions"
382 => "view the administration theme"
383 => "view unpublished ceg content product entities"
384 => "view unpublished paragraphs"
]
]
"bundle" => "user_role"
]
1 => array:3 [
"target_id" => "usuario_ceg"
"entity" => array:9 [
"uuid" => "8feedb1e-88d8-43cf-8999-4523eb1fb21c"
"langcode" => "es"
"status" => true
"dependencies" => array:1 [
"module" => array:3 [
0 => "ceg_commerce_price"
1 => "ceg_erp_model"
2 => "file"
]
]
"id" => "usuario_ceg"
"label" => "Usuario CEG"
"weight" => 2
"is_admin" => null
"permissions" => array:11 [
0 => "benefit from reduced price award"
1 => "benefit from reduced price course"
2 => "benefit from reduced price diagnosis"
3 => "benefit from reduced price document"
4 => "benefit from reduced price event"
5 => "benefit from reduced price link"
6 => "benefit from reduced price publication"
7 => "benefit from reduced price subscription"
8 => "benefit from reduced price tool"
9 => "delete own files"
10 => "view complete card all data socios"
]
]
"bundle" => "user_role"
]
]
"default_langcode" => array:1 [
0 => array:1 [
"value" => "1"
]
]
"metatag" => array:3 [
0 => array:2 [
"tag" => "meta"
"attributes" => array:2 [
"name" => "title"
"content" => "Gestorweb Web Web 2 | Club Excelencia en Gestión"
]
]
1 => array:2 [
"tag" => "meta"
"attributes" => array:2 [
"name" => "description"
"content" => "Club Excelencia en Gestión"
]
]
2 => array:2 [
"tag" => "link"
"attributes" => array:2 [
"rel" => "canonical"
"href" => "https://ceg.dev-website.es/user/41"
]
]
]
"customer_profiles" => array:1 [
0 => array:3 [
"target_id" => "302"
"entity" => array:17 [
"profile_id" => array:1 [
0 => array:1 [
"value" => "302"
]
]
"uuid" => array:1 [
0 => array:1 [
"value" => "433d2ca6-855c-4f64-a7f1-58a78495cd9d"
]
]
"revision_id" => array:1 [
0 => array:1 [
"value" => "302"
]
]
"type" => array:1 [
0 => array:3 [
"target_id" => "customer"
"entity" => array:14 [
"uuid" => "6391bba6-494b-4ee4-ae02-3fff24c2a1a8"
"langcode" => "es"
"status" => true
"dependencies" => array:1 [
"enforced" => array:1 [
"module" => array:1 [
0 => "commerce_order"
]
]
]
"third_party_settings" => array:1 [
"commerce_order" => array:1 [
"customer_profile_type" => true
]
]
"_core" => array:1 [
"default_config_hash" => "I3_fH4tUQVejPgxvJzH1-mGg9A9OaY4Hm5iN2G2Fz20"
]
"id" => "customer"
"label" => "Datos del cliente"
"display_label" => "Datos del cliente"
"multiple" => true
"registration" => true
"roles" => []
"allow_revisions" => false
"new_revision" => false
]
"bundle" => "profile_type"
]
]
"revision_created" => array:1 [
0 => array:1 [
"value" => "1596021058"
]
]
"revision_user" => array:1 [
0 => array:3 [
"target_id" => "0"
"entity" => array:34 [
"uid" => array:1 [
0 => array:1 [
"value" => "0"
]
]
"uuid" => array:1 [
0 => array:1 [
"value" => "9a5afebc-621c-47c2-900e-b932c843c9fc"
]
]
"langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"preferred_langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"preferred_admin_langcode" => []
"name" => array:1 [
0 => array:1 [
"value" => ""
]
]
"pass" => []
"mail" => []
"timezone" => array:1 [
0 => array:1 [
"value" => "UTC"
]
]
"status" => array:1 [
0 => array:1 [
"value" => "0"
]
]
"created" => array:1 [
0 => array:1 [
"value" => "1585648773"
]
]
"changed" => array:1 [
0 => array:1 [
"value" => "1687431623"
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<p><strong>Evolutio, organización socia del Club Excelencia en Gestión, es un ejemplo de participación e interacción en el día a día del Club y en las actividades que propone. Recientemente su CEO, </strong><a href="https://www.clubexcelencia.org/conocimiento/blog/por-la-especializacion-del-talento-en-espana-cerrando-la-brecha-que-amenaza-la"><strong>Jacinto Cavestany </strong></a><strong> ha asistido al último </strong><a href="https://www.clubexcelencia.org/el-club/noticias/enaire-anfitriona-del-ultimo-encuentro-en-la-cumbre"><strong>Encuentro en la Cumbre</strong></a><strong> cuya anfitriona ha sido Enaire. </strong></p>\r\n
\r\n
<p><strong>En esta ocasión, Ángel Mateos Aguado, Director de Estrategia y RRII de Evolutio, reflexiona en esta entrevista sobre la gestión y la cocreación en la cultura de las organizaciones.</strong></p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p><strong>En el día a día ¿qué significa llevar a cabo una gestión excelente, innovadora y sostenible? </strong></p>\r\n
\r\n
<p>Por la naturaleza de nuestro negocio, creo que la excelencia en la gestión está necesariamente vinculada a la innovación, no se entiende la una sin la otra.</p>\r\n
\r\n
<p>Siempre he trabajado bajo tres hitos fundamentales, y creo son los tres ejes necesarios en una buena gestión: Definición unos objetivos claros (Plan Estratégico y táctico claro), ejecución y ambición en el desarrollo e implementación de los objetivos y por último medición de los resultados. Este proceso se convierte en circular, en algo vivo en el día a día, que tiene que retroalimentarse y permitir ir ajustando según los distintos impactos que situaciones internas o externas puedan ir afectando a nuestros objetivos.</p>\r\n
\r\n
<p>El poder aprovechar oportunidades o reducir impactos negativos viene marcado por la agilidad y eficiencia de la compañía para reaccionar a estas situaciones creadas. La innovación, entendida como generación de acciones para afrontar situaciones positivas o negativas es crítica. Estas acciones van desde la generación de nuevos servicios, con los cuales generar nuevos mercados o cubrir necesidades de los clientes, hasta aprovechar nuevas tecnologías para transformar la compañía digitalmente siendo más eficiente, más ágil, atender mejor las necesidades de nuestros clientes y a la sociedad.</p>\r\n
\r\n
<p>En mi compañía, Evolutio, siempre hemos creído y fomentado una cultura participativa y de innovación, con distintos programas y con ese doble enfoque: ¿Como ayudar mejor a nuestros clientes y sociedad? y ¿Como ser mejores en nuestra gestión?</p>\r\n
\r\n
<p>Este trabajo participativo de todos ha ayudado a mejorar procesos de gestión, hemos sido capaces de encontrar soluciones tecnológicas que nos han ayudado a reducir tiempos, hemos desarrollado soluciones para clientes basadas en estas experiencias, hemos generado ideas que hemos convertido en realidad, etc.</p>\r\n
\r\n
<p>Tengo que reconocer que la generación de esta cultura interna no es un proceso sencillo, lleva tiempo, pero una vez generada esta dinámica la motivación y el ambiente generado compensa el esfuerzo.</p>\r\n
\r\n
<p>Vivimos momentos de cambios acelerados, lo que supone un reto adicional en el sector de la consultoría y la integración de servicios cloud, ya que la rapidez no debe suponer una pérdida de calidad, pero el mercado nos exige más y más agilidad, más y más adaptación al cambio con cada vez menos margen de maniobra. Y mucho más en terrenos como el de la ciberseguridad o la experiencia de cliente, los cuales, si fallan, afectan directamente la línea de flotación de las empresas.</p>\r\n
\r\n
<p>Todos somos conscientes del gran reto que la economía y la sociedad tienen por delante. Debemos mantener nuestra competitividad y expectativas de crecimiento, pero de manera sostenible. Y esto también pasa por la eficiencia de procesos, hacer más y mejor con los mismos recursos: es algo solo posible con una cultura de innovación continua.</p>\r\n
\r\n
<p>En resumen, estos tres pilares como son la excelencia, la innovación y la sostenibilidad están conectados. Se apoyan entre sí y a su vez soportan la competitividad de las empresas hoy.</p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p><strong>¿De qué forma podemos integrar la co-creación en la cultura de las organizaciones?</strong></p>\r\n
\r\n
<p>Cuando pienso en la integración de la cultura de co-creación dentro de una organización, hay tres aspectos a tener en cuenta: individuo, equipo y organización. La generación de esta cultura tiene que desarrollarse en esos tres ámbitos para que pueda arraigar con fuerza en la organización y hacer frente a muchas de las situaciones del día a día: presupuestos reducidos, carga de trabajo, reestructuraciones, etc.</p>\r\n
\r\n
<p>Muchas veces, cuando hablamos de co-creación, se nos sugieren cambios que van desde un nuevo diseño de la oficina con ambiente generadores de ideas, hasta proveer a los empleados de soluciones tecnológicas que ayuden al desarrollo de ideas. Sinceramente y basado en mi experiencia, hay dos claves importantes: el equipo directivo cree y genera esta cultura, generándose de arriba abajo en la organización, para que luego fluya en dirección contraria, y segundo y más importante el reconocimiento público e incentivación de los generadores de innovación en la compañía.</p>\r\n
\r\n
<p>He participado y creado programas de generación de innovación en la organización, y al final <strong>es el reconocimiento público, el premio y la motivación que genera ver el resultado de una idea convertida en resultado</strong>, la que más puede motivar al individuo, al equipo. Además, lleva consigo otros beneficios adicionales, como puede ser generación y retención de talento, y orgullo de pertenencia a un grupo.</p>\r\n
\r\n
<p>Hay un aspecto más a considerar y que muchas veces olvidamos, el cliente, involucrar a los agentes externos: clientes o partners debe ser también parte de la generación de la cultura de co-creación de una organización. Pongo un ejemplo que en su momento me fue inspirador, todos hemos jugado con las piezas de Lego y en algún momento hemos intentado hacer nuestros propios diseños, es decir hemos intentado innovar, generar nuevas construcciones. Alguien en Lego vio en eso una oportunidad, lanzando en su momento un programa en la web, donde desde la organización hasta sus aficionados se podían proponer nuevos diseños y construcciones. Estas se votaban, y sobre pasado un número de votos, creo 10.000 votos, pasaban a un equipo de diseño que veía su viabilidad.</p>\r\n
\r\n
<p>Si finalmente se llegaba a producir, se daba un 1% de las ventas como royalties a la persona o personas generadoras de la idea.</p>\r\n
\r\n
<p>Muchas veces la innovación está ahí, en la organización, en un cliente o en un partner, pero necesitamos darle el canal, la herramienta necesaria para que se manifieste.</p>\r\n
\r\n
<p>Algunos ejemplos que llevamos a cabo en Evolutio: hemos puesto en marcha el Evolutio Thinking Space, es nuestro centro de co-innovación que sirve de espacio de encuentro profesional, dedicado a la co-creación y al diseño de soluciones tecnológicas creativas como palanca para afrontar sus retos, porque creemos que en la innovación para resolver muchos de los retos de la economía digital que estamos viviendo</p>\r\n
\r\n
<p>Otro ejemplo de esta filosofía es el “Evolutio Innovation Lab”, un espacio de co-innovación impulsado por Amazon Web Services (AWS) ubicado en la Torre Foster, en Madrid, diseñado para ayudar a sus clientes a desarrollar proyectos innovadores basados en tecnologías cloud, gracias a los servicios de conectividad proporcionados por Evolutio.</p>\r\n
\r\n
<p>También hemos creado programas internos de desarrollo de la innovación, con premios a las ideas más innovadoras llevadas a cabo y con ese reconocimiento público necesario.</p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p><strong>¿Podrías darnos algún ejemplo de práctica inspiradora con relación a la gestión?</strong></p>\r\n
\r\n
<p>Siendo pequeño, unos 10 años, y el pequeño de muchos primos, cuando nos reuníamos, los mayores, creaban un juego que me tenía cautivado. En sí, el juego necesitaba de cierta preparación: sobre una base cartón o corcho se desplegaba un mapa de una batalla previamente seleccionada, tras cierta lectura de la batalla sobre alfileres se colocaban trozos de papel que identificaban las distintas piezas de los dos contendientes, luego se llevaba a cabo los movimientos de la batalla tal como indicaban los libros.</p>\r\n
\r\n
<p>Eso despertó en mi la curiosidad por conocer e investigar aquello que me llama la atención, pero también me introdujo en el mundo de la estrategia y de la gestión: ¿Por qué se había perdido o ganado la batalla? ¿había fallado la estrategia? ¿había fallado la gestión: falta de recursos o suministros?</p>\r\n
\r\n
<p>Cuando se lee un libro, por ejemplo, “El día que España derroto a Inglaterra” de Pablo Victoria, se puede hacer desde un punto de vista histórico, de hechos sucedidos o con un punto de vista de gestión y estrategia, como es mi caso. </p>\r\n
\r\n
<p>La importancia de la gestión de recursos limitados ante un adversario mucho más numeroso, el estudio del terreno (permitidme el símil, estudiando el mercado), la estrategia y táctica definida, un equipo motivado, el liderazgo son piezas fundamentales para finalmente derrotar al enemigo o conquistar el mercado.</p>\r\n
\r\n
<p>Hay ejemplos mucho más cercanos, de gestión y como crear una cultura de innovación, uno podría ser el modelo que llevo a cabo Steve Jobs cuando adquirió Pixar. Movió las oficinas a “Del Monte”, inicialmente diseñadas para ser alojadas en 3 edificios, pero en su lugar planifico un espacio central donde todos los equipos pudieran interactuar unos con otros. El reto era como conseguir que eso sucediera: ¿Como conseguir que los empleados interactuaran en un ambiente generador de ideas? ¿Cómo conseguir el ambiente impulsor? y así convertir ese espacio en el centro de incubación y generación de eficiencia y proyectos, como se buscaba. Para ello, en ese espacio central, se diseñó una cafetería, salas de reuniones, tiendas y espacio de ocio, se fue creando la base y el medio para que las ideas y el trabajo en equipo innovador surgiera, por supuesto y además de generar esa cultura en toda la compañía.</p>\r\n
\r\n
<p>Bajo un concepto similar, Haussmann diseñó la ciudad de Paris, pero esto lo dejo a vuestra curiosidad e investigación.</p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p> </p>\r\n
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<p>Evolutio, organización socia del Club Excelencia en Gestión, es un ejemplo de participación e interacción en el día a día del Club y en las actividades que propone. Recientemente su CEO, Jacinto Cavestany ha asistido al último Encuentro en la Cumbre cuya anfitriona ha sido Enaire. </p>\r\n
\r\n
<p>En esta ocasión, Ángel Mateos Aguado, Director de Estrategia y RRII de Evolutio, reflexiona en esta entrevista sobre la gestión y la cocreación en la cultura de las organizaciones.</p>\r\n
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