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<p><strong>El <a href="http://www.clubexcelencia.org">Club Excelencia en Gestión</a> ha elaborado un listado de conclusiones surgidas de una sesión exclusiva de los miembros del Foro de Sostenibilidad, realizada con el apoyo de <a href="https://transcendent.es/">Trascendent</a>. El encuentro ha servido para compartir experiencias y entender cómo podemos medir el impacto social, medioambiental y económico dentro de una gestión holística y transversal.</strong></p>\r\n
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<p>Queremos dar las gracias, además, a los ocho socios del Club que presentaron sus estrategias para la medición del impacto de sus organizaciones: Alberta Norweg, Barcelona de Serveis Municipals, Hospital Universitario Moncloa, HM Hospitales, Ibercaja, Mercamálaga, Siemens y TSB. De sus palabras hemos podido extraer diversas <a href="https://clubexcelencia.org/conocimiento/plataforma-de-conocimiento/documentacion-foro-de-sostenibilidad-las-claves-de-la">reflexiones</a> con las que se ha podido elaborar el siguiente listado de recomendaciones:</p>\r\n
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<p><strong>1. El impacto que generamos</strong>: La medición es esencial para saber qué tipo de resultados generan nuestras acciones, los riesgos que conllevan y si son positivos o negativos, tanto para nuestra organización como para nuestros grupos de interés y para el entorno que nos rodea.</p>\r\n
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<p><strong>2. Estándar de referencia</strong>: No han ninguno que siga pautas consensuadas, pero sí que se pueden encontrar diversos marcos de medición impulsados por el entorno inversor con variables de impacto social, económico y medioambiental. Se recomienda consultar las directrices marcadas por el <a href="https://impactmanagementproject.com/"><em>Impact Management Project</em></a>.</p>\r\n
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<p><strong>3. Aspectos a evaluar</strong>: Hay que dar una métrica concreta a cada elemento evaluable en base al propósito de la organización, pero también a las necesidades, requerimientos y expectativas de los grupos de interés.</p>\r\n
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<p><strong>4. Verificar la información recabada</strong>: Revisándola y comparándola con criterios externos para garantizar que es fiable, completa y precisa. O también fomentando diálogos transparentes con los grupos de interés para que nos aporten diferentes percepciones. Todo con el fin de identificar nuevas oportunidades y enriquecer el diseño de estrategias.</p>\r\n
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<p><strong>5. Integrar y actuar:</strong> Con toda la información recabada hay que tomar decisiones, adoptar nuevas medidas y corregir actuaciones que no han tenido el resultado esperado. Y también comunicar los impactos generados, compartir el conocimiento adquirido y compararlo con el de otras organizaciones, para seguir mejorando a través del <a href="https://clubexcelencia.org/index.php/servicios/aprendizaje-y-mejora/benchmarking"><em>benchmarking</em></a>.</p>\r\n
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<p> </p>\r\n
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<p>La medición del impacto y de los resultados de las estrategias diseñadas por una organización son una parte muy importante del Modelo EFQM, una herramienta eficaz para abordar el cambio y enfocar procesos de innovación y sostenibilidad. Si tienes dudas sobre cómo abordar esta medición, <a href="https://clubexcelencia.org/contacto">consúltanos</a>, desde el Club Excelencia en Gestión podemos ayudarte.</p>\r\n
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