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<p>Hoy en día está más que demostrado que tener una amplia oferta de productos y servicios ya no es suficiente para los clientes, si no que los clientes buscan una experiencia diferente, personalizada y adaptada a lo que consideramos que es importante en nuestras vidas y, por tanto, que la experiencia cliente tenga un impacto directo en la cuenta de resultados.</p>\r\n
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<p>Esto requiere que las empresas gestionen la experiencia de cliente como una iniciativa estratégica. En este <strong>Encuentro con Expertos: Más allá de la experiencia cliente</strong>, contaremos con tres empresas socias del Club Excelencia en Gestión que trabajan la experiencia cliente de una forma diferente:</p>\r\n
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\t<li><strong>Manuel Beltrán</strong>, Head of Deal Architect de <strong>EVOLUTIO</strong>, hablará sobre cómo la transformación digital puede aportar beneficios adicionales a la experiencia del cliente en la situación actual de mercado en organizaciones de todos los sectores.</li>\r\n
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\t<li><strong>Julio Plaza</strong>, Responsable del Área de Estrategia, Calidad y Benchmarking en Metro de Madrid y <strong>Vanesa Villardón</strong>, coordinadora de atención al cliente nos hablarán sobre cómo entienden en <strong>METRO DE MADRID </strong>la experiencia cliente “más allá del servicio” en una empresa pública, habiendo conseguido convertir la marca en un icono de los ciudadanos.</li>\r\n
</ul>\r\n
\r\n
<p>No te pierdas este <strong>Encuentro con Expertos exclusivo para socios</strong>, que celebraremos en el Showroom Digital & Experience de TRISON, donde podrás interactuar con los ponentes y demás asistentes.</p>\r\n
\r\n
<p>¡Inscríbete!</p>\r\n
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<p>niciamos este encuentro híbrido exclusivo para socios del Club Excelencia en Gestión, con la bienvenida por parte de Susana Fábregas, Directora de Socios y Sostenibilidad del Club y con Ignacio Alonso, Director de ventas, marketing y estrategia de TRISON, empresa referente en digitalización de espacios y en generar experiencias audiovisuales en los espacios, que recibe a todos los asistentes presenciales en su Showroom de Madrid.</p>\r\n
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<p>En esta ocasión, el encuentro gira en torno a la experiencia cliente, ya que fue una de las temáticas identificadas a inicios de este año como una temática de gran interés para los socios de todos los sectores y tamaños.</p>\r\n
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<p>A lo largo de la sesión, contamos con tres presentaciones de tres socios que cuenta su visión y sus experiencias sobre experiencia cliente.</p>\r\n
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<p><a href="https://www.clubexcelencia.org/conocimiento/plataforma-de-conocimiento/documentacion-encuentro-con-expertos-mas-alla-de-la">[Leer más]</a></p>\r\n
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