array:40 [
"nid" => array:1 [
0 => array:1 [
"value" => "5991"
]
]
"uuid" => array:1 [
0 => array:1 [
"value" => "5fe88bd7-92bf-445d-8e39-0e8903b21c8a"
]
]
"vid" => array:1 [
0 => array:1 [
"value" => "26938"
]
]
"langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"type" => array:1 [
0 => array:3 [
"target_id" => "blog"
"entity" => array:12 [
"uuid" => "94e21787-a9ce-42d4-b25d-f04014fca726"
"langcode" => "es"
"status" => true
"dependencies" => array:1 [
"module" => array:1 [
0 => "menu_ui"
]
]
"third_party_settings" => array:1 [
"menu_ui" => array:2 [
"available_menus" => []
"parent" => ""
]
]
"name" => "Blog"
"type" => "blog"
"description" => "Tipo de contenido para crear las entradas del blog"
"help" => null
"new_revision" => false
"preview_mode" => 0
"display_submitted" => false
]
"bundle" => "node_type"
]
]
"revision_timestamp" => array:1 [
0 => array:1 [
"value" => "1694690364"
]
]
"revision_uid" => array:1 [
0 => array:3 [
"target_id" => "41"
"entity" => array:34 [
"uid" => array:1 [
0 => array:1 [
"value" => "41"
]
]
"uuid" => array:1 [
0 => array:1 [
"value" => "11a9d1db-c3f6-4f82-bad9-de4629b5dc0b"
]
]
"langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"preferred_langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"preferred_admin_langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"name" => array:1 [
0 => array:1 [
"value" => "gestorweb@clubexcelencia.org"
]
]
"pass" => array:1 [
0 => array:1 [
"value" => "$2y$10$Jf8XiiM.kj1UdUI6MLNWJex4z9zzZitW6wfupn8CCX/Un/ni1KJtW"
]
]
"mail" => array:1 [
0 => array:1 [
"value" => "gestorweb@clubexcelencia.org"
]
]
"timezone" => array:1 [
0 => array:1 [
"value" => "UTC"
]
]
"status" => array:1 [
0 => array:1 [
"value" => "1"
]
]
"created" => array:1 [
0 => array:1 [
"value" => "1593016575"
]
]
"changed" => array:1 [
0 => array:1 [
"value" => "1757437152"
]
]
"access" => array:1 [
0 => array:1 [
"value" => "1764761976"
]
]
"login" => array:1 [
0 => array:1 [
"value" => "1764590603"
]
]
"init" => array:1 [
0 => array:1 [
"value" => "gestorweb@clubexcelencia.org"
]
]
"roles" => array:2 [
0 => array:3 [
"target_id" => "administrador"
"entity" => array:9 [
"uuid" => "e91c0206-2fbd-41e6-a53a-12449f52c4f7"
"langcode" => "es"
"status" => true
"dependencies" => array:2 [
"config" => array:49 [
0 => "filter.format.basic_html"
1 => "filter.format.filtered_html"
2 => "filter.format.full_html_admin"
3 => "media.type.file"
4 => "media.type.file_image"
5 => "media.type.image"
6 => "media.type.image_background"
7 => "media.type.image_logo"
8 => "media.type.speaker"
9 => "media.type.video"
10 => "node.type.annual_report"
11 => "node.type.application_product"
12 => "node.type.award_product"
13 => "node.type.blog"
14 => "node.type.course"
15 => "node.type.course_product"
16 => "node.type.diagnosis_product"
17 => "node.type.event"
18 => "node.type.government_body"
19 => "node.type.government_committee"
20 => "node.type.knowledge"
21 => "node.type.knowledge_document"
22 => "node.type.knowledge_link"
23 => "node.type.layout"
24 => "node.type.news"
25 => "node.type.page"
26 => "node.type.partner"
27 => "node.type.press_release"
28 => "node.type.publication_product"
29 => "node.type.sponsor"
30 => "taxonomy.vocabulary.authors"
31 => "taxonomy.vocabulary.company_type"
32 => "taxonomy.vocabulary.criteria_efqm_2020"
33 => "taxonomy.vocabulary.delivery_method"
34 => "taxonomy.vocabulary.document_type"
35 => "taxonomy.vocabulary.event_type"
36 => "taxonomy.vocabulary.featured_content_sections"
37 => "taxonomy.vocabulary.government_body"
38 => "taxonomy.vocabulary.groups"
39 => "taxonomy.vocabulary.knowledge_type"
40 => "taxonomy.vocabulary.ods"
41 => "taxonomy.vocabulary.organiser"
42 => "taxonomy.vocabulary.sectors"
43 => "taxonomy.vocabulary.tags"
44 => "taxonomy.vocabulary.topics"
45 => "taxonomy.vocabulary.training_areas"
46 => "taxonomy.vocabulary.training_type"
47 => "taxonomy.vocabulary.values"
48 => "workflows.workflow.workflow_content"
]
"module" => array:40 [
0 => "block"
1 => "block_content"
2 => "block_content_permissions"
3 => "ceg_anonymous_users"
4 => "ceg_commerce_invoice"
5 => "ceg_commerce_promotions"
6 => "ceg_commerce_subscription"
7 => "ceg_common"
8 => "ceg_content_product"
9 => "ceg_content_structures"
10 => "ceg_erp_model"
11 => "ceg_notification"
12 => "ceg_partners"
13 => "ceg_registration"
14 => "ceg_subscription"
15 => "ceg_user"
16 => "commerce_invoice"
17 => "commerce_order"
18 => "conditional_fields"
19 => "content_moderation"
20 => "content_translation"
21 => "context_ui"
22 => "contextual"
23 => "file"
24 => "filter"
25 => "hide_revision_field"
26 => "locale"
27 => "media"
28 => "menu_link_content"
29 => "node"
30 => "paragraphs"
31 => "path"
32 => "pathauto"
33 => "sitemap"
34 => "system"
35 => "taxonomy"
36 => "toolbar"
37 => "votingapi_widgets"
38 => "webform"
39 => "yoast_seo"
]
]
"id" => "administrador"
"label" => "Administrador CEG"
"weight" => -7
"is_admin" => null
"permissions" => array:385 [
0 => "access administration pages CEG"
1 => "access block library"
2 => "access content"
3 => "access content overview"
4 => "access contextual links"
5 => "access files overview"
6 => "access media overview"
7 => "access revision field"
8 => "access sitemap"
9 => "access synchronize user form"
10 => "access taxonomy overview"
11 => "access toolbar"
12 => "access user profiles"
13 => "access webform submission user"
14 => "add ceg content product entities"
15 => "administer block content"
16 => "administer block content types"
17 => "administer block types"
18 => "administer blocks"
19 => "administer ceg invoices"
20 => "administer ceg notification settings"
21 => "administer ceg promotions"
22 => "administer ceg subscription"
23 => "administer content translation"
24 => "administer contexts"
25 => "administer media"
26 => "administer nodes"
27 => "administer taxonomy"
28 => "administer users"
29 => "administer yoast seo"
30 => "create annual_report content"
31 => "create application_product content"
32 => "create award_product content"
33 => "create banner block content"
34 => "create banner_side block content"
35 => "create blog content"
36 => "create content translations"
37 => "create course content"
38 => "create course_product content"
39 => "create diagnosis_product content"
40 => "create event content"
41 => "create file media"
42 => "create file_image media"
43 => "create government_body content"
44 => "create government_committee content"
45 => "create image media"
46 => "create image_background media"
47 => "create image_logo media"
48 => "create knowledge content"
49 => "create layout content"
50 => "create media"
51 => "create news content"
52 => "create page content"
53 => "create partner content"
54 => "create press_release content"
55 => "create publication_product content"
56 => "create speaker media"
57 => "create sponsor content"
58 => "create terms in authors"
59 => "create terms in company_type"
60 => "create terms in criteria_efqm_2020"
61 => "create terms in delivery_method"
62 => "create terms in document_type"
63 => "create terms in event_type"
64 => "create terms in featured_content_sections"
65 => "create terms in government_body"
66 => "create terms in groups"
67 => "create terms in knowledge_type"
68 => "create terms in ods"
69 => "create terms in organiser"
70 => "create terms in sectors"
71 => "create terms in tags"
72 => "create terms in topics"
73 => "create terms in training_areas"
74 => "create terms in training_type"
75 => "create terms in values"
76 => "create url aliases"
77 => "create video media"
78 => "delete all revisions"
79 => "delete annual_report revisions"
80 => "delete any annual_report content"
81 => "delete any application_product content"
82 => "delete any award_product content"
83 => "delete any banner block content"
84 => "delete any blog content"
85 => "delete any course content"
86 => "delete any course_product content"
87 => "delete any diagnosis_product content"
88 => "delete any event content"
89 => "delete any file media"
90 => "delete any file_image media"
91 => "delete any government_body content"
92 => "delete any government_committee content"
93 => "delete any image media"
94 => "delete any image_background media"
95 => "delete any image_logo media"
96 => "delete any knowledge content"
97 => "delete any knowledge_document content"
98 => "delete any knowledge_link content"
99 => "delete any media"
100 => "delete any news content"
101 => "delete any page content"
102 => "delete any partner content"
103 => "delete any press_release content"
104 => "delete any publication_product content"
105 => "delete any speaker media"
106 => "delete any sponsor content"
107 => "delete any video media"
108 => "delete application_product revisions"
109 => "delete award_product revisions"
110 => "delete blog revisions"
111 => "delete ceg content product entities"
112 => "delete content translations"
113 => "delete course revisions"
114 => "delete course_product revisions"
115 => "delete diagnosis_product revisions"
116 => "delete event revisions"
117 => "delete government_body revisions"
118 => "delete government_committee revisions"
119 => "delete knowledge revisions"
120 => "delete knowledge_document revisions"
121 => "delete knowledge_link revisions"
122 => "delete media"
123 => "delete news revisions"
124 => "delete own annual_report content"
125 => "delete own application_product content"
126 => "delete own award_product content"
127 => "delete own blog content"
128 => "delete own course content"
129 => "delete own course_product content"
130 => "delete own diagnosis_product content"
131 => "delete own event content"
132 => "delete own file media"
133 => "delete own file_image media"
134 => "delete own files"
135 => "delete own government_body content"
136 => "delete own government_committee content"
137 => "delete own image media"
138 => "delete own image_background media"
139 => "delete own image_logo media"
140 => "delete own knowledge content"
141 => "delete own knowledge_document content"
142 => "delete own knowledge_link content"
143 => "delete own news content"
144 => "delete own page content"
145 => "delete own partner content"
146 => "delete own press_release content"
147 => "delete own publication_product content"
148 => "delete own speaker media"
149 => "delete own sponsor content"
150 => "delete own video media"
151 => "delete page revisions"
152 => "delete partner revisions"
153 => "delete press_release revisions"
154 => "delete publication_product revisions"
155 => "delete sponsor revisions"
156 => "delete terms in authors"
157 => "delete terms in company_type"
158 => "delete terms in criteria_efqm_2020"
159 => "delete terms in delivery_method"
160 => "delete terms in document_type"
161 => "delete terms in event_type"
162 => "delete terms in featured_content_sections"
163 => "delete terms in government_body"
164 => "delete terms in groups"
165 => "delete terms in knowledge_type"
166 => "delete terms in ods"
167 => "delete terms in organiser"
168 => "delete terms in sectors"
169 => "delete terms in tags"
170 => "delete terms in topics"
171 => "delete terms in training_areas"
172 => "delete terms in training_type"
173 => "delete terms in values"
174 => "edit any annual_report content"
175 => "edit any application_product content"
176 => "edit any award_product content"
177 => "edit any blog content"
178 => "edit any course content"
179 => "edit any course_product content"
180 => "edit any diagnosis_product content"
181 => "edit any event content"
182 => "edit any file media"
183 => "edit any file_image media"
184 => "edit any government_body content"
185 => "edit any government_committee content"
186 => "edit any image media"
187 => "edit any image_background media"
188 => "edit any image_logo media"
189 => "edit any knowledge content"
190 => "edit any knowledge_document content"
191 => "edit any knowledge_link content"
192 => "edit any layout content"
193 => "edit any news content"
194 => "edit any page content"
195 => "edit any partner content"
196 => "edit any press_release content"
197 => "edit any publication_product content"
198 => "edit any speaker media"
199 => "edit any sponsor content"
200 => "edit any video media"
201 => "edit ceg content product entities"
202 => "edit ceg partners"
203 => "edit newsletter subscription entities"
204 => "edit own annual_report content"
205 => "edit own application_product content"
206 => "edit own award_product content"
207 => "edit own blog content"
208 => "edit own course content"
209 => "edit own course_product content"
210 => "edit own diagnosis_product content"
211 => "edit own event content"
212 => "edit own file media"
213 => "edit own file_image media"
214 => "edit own government_body content"
215 => "edit own government_committee content"
216 => "edit own image media"
217 => "edit own image_background media"
218 => "edit own image_logo media"
219 => "edit own knowledge content"
220 => "edit own knowledge_document content"
221 => "edit own knowledge_link content"
222 => "edit own layout content"
223 => "edit own news content"
224 => "edit own page content"
225 => "edit own partner content"
226 => "edit own press_release content"
227 => "edit own publication_product content"
228 => "edit own speaker media"
229 => "edit own sponsor content"
230 => "edit own video media"
231 => "edit own vote on node:course:field_voting"
232 => "edit terms in authors"
233 => "edit terms in company_type"
234 => "edit terms in criteria_efqm_2020"
235 => "edit terms in delivery_method"
236 => "edit terms in document_type"
237 => "edit terms in event_type"
238 => "edit terms in featured_content_sections"
239 => "edit terms in government_body"
240 => "edit terms in groups"
241 => "edit terms in knowledge_type"
242 => "edit terms in ods"
243 => "edit terms in organiser"
244 => "edit terms in sectors"
245 => "edit terms in tags"
246 => "edit terms in topics"
247 => "edit terms in training_areas"
248 => "edit terms in training_type"
249 => "edit terms in values"
250 => "notify of path changes"
251 => "revert all revisions"
252 => "revert annual_report revisions"
253 => "revert application_product revisions"
254 => "revert award_product revisions"
255 => "revert blog revisions"
256 => "revert course revisions"
257 => "revert course_product revisions"
258 => "revert diagnosis_product revisions"
259 => "revert event revisions"
260 => "revert government_body revisions"
261 => "revert government_committee revisions"
262 => "revert knowledge revisions"
263 => "revert knowledge_document revisions"
264 => "revert knowledge_link revisions"
265 => "revert news revisions"
266 => "revert page revisions"
267 => "revert partner revisions"
268 => "revert press_release revisions"
269 => "revert publication_product revisions"
270 => "revert sponsor revisions"
271 => "send test mail ceg notification"
272 => "translate annual_report node"
273 => "translate any entity"
274 => "translate application_product node"
275 => "translate award_product node"
276 => "translate block_content"
277 => "translate blog node"
278 => "translate company_type taxonomy_term"
279 => "translate course node"
280 => "translate course_product node"
281 => "translate diagnosis_product node"
282 => "translate document_type taxonomy_term"
283 => "translate event node"
284 => "translate featured_content_sections taxonomy_term"
285 => "translate file media"
286 => "translate file_image media"
287 => "translate government_body node"
288 => "translate government_body taxonomy_term"
289 => "translate groups taxonomy_term"
290 => "translate image media"
291 => "translate interface"
292 => "translate knowledge node"
293 => "translate knowledge_document node"
294 => "translate knowledge_link node"
295 => "translate menu_link_content"
296 => "translate news node"
297 => "translate page node"
298 => "translate paragraph"
299 => "translate press_release node"
300 => "translate publication_product node"
301 => "translate sectors taxonomy_term"
302 => "translate speaker media"
303 => "translate tags taxonomy_term"
304 => "translate topics taxonomy_term"
305 => "translate training_areas taxonomy_term"
306 => "translate training_type taxonomy_term"
307 => "translate video media"
308 => "update any banner block content"
309 => "update any banner_side block content"
310 => "update any basic block content"
311 => "update any call_to_action block content"
312 => "update any cards_news block content"
313 => "update any ceg_banner_image_block block content"
314 => "update any ceg_banner_text_block block content"
315 => "update any ceg_footer_links_block block content"
316 => "update any ceg_header_content_block block content"
317 => "update any content_featured_news block content"
318 => "update any counter block content"
319 => "update any hero_slide block content"
320 => "update any html block content"
321 => "update any iconos_rrss block content"
322 => "update any icons_2 block content"
323 => "update any icons_3 block content"
324 => "update any icons_4 block content"
325 => "update any image_popup block content"
326 => "update any imagen block content"
327 => "update any media"
328 => "update any rrss block content"
329 => "update any tabs block content"
330 => "update any test_bloque_html block content"
331 => "update any text block content"
332 => "update any texto_imagen_botones block content"
333 => "update any tribloque_servicios block content"
334 => "update content translations"
335 => "update media"
336 => "use text format basic_html"
337 => "use text format filtered_html"
338 => "use text format full_html_admin"
339 => "use workflow_content transition create_new_draft"
340 => "use workflow_content transition publish"
341 => "use workflow_content transition unpublished"
342 => "use yoast seo"
343 => "view all media revisions"
344 => "view all revisions"
345 => "view annual_report revisions"
346 => "view any unpublished content"
347 => "view any webform submission"
348 => "view application_product revisions"
349 => "view award_product revisions"
350 => "view blog revisions"
351 => "view ceg anonymous users"
352 => "view commerce_invoice"
353 => "view commerce_order"
354 => "view complete card all data socios"
355 => "view conditional fields"
356 => "view course revisions"
357 => "view course_product revisions"
358 => "view default commerce_invoice"
359 => "view diagnosis_product revisions"
360 => "view event revisions"
361 => "view government_body revisions"
362 => "view government_committee revisions"
363 => "view id paragraph"
364 => "view knowledge revisions"
365 => "view knowledge_document revisions"
366 => "view knowledge_link revisions"
367 => "view latest version"
368 => "view media"
369 => "view news revisions"
370 => "view own unpublished content"
371 => "view own unpublished media"
372 => "view own webform submission"
373 => "view page revisions"
374 => "view partner revisions"
375 => "view press_release revisions"
376 => "view publication_product revisions"
377 => "view published ceg content product entities"
378 => "view published cegregistration entities"
379 => "view published newsletter subscription entities"
380 => "view restricted block content"
381 => "view sponsor revisions"
382 => "view the administration theme"
383 => "view unpublished ceg content product entities"
384 => "view unpublished paragraphs"
]
]
"bundle" => "user_role"
]
1 => array:3 [
"target_id" => "usuario_ceg"
"entity" => array:9 [
"uuid" => "8feedb1e-88d8-43cf-8999-4523eb1fb21c"
"langcode" => "es"
"status" => true
"dependencies" => array:1 [
"module" => array:3 [
0 => "ceg_commerce_price"
1 => "ceg_erp_model"
2 => "file"
]
]
"id" => "usuario_ceg"
"label" => "Usuario CEG"
"weight" => 2
"is_admin" => null
"permissions" => array:11 [
0 => "benefit from reduced price award"
1 => "benefit from reduced price course"
2 => "benefit from reduced price diagnosis"
3 => "benefit from reduced price document"
4 => "benefit from reduced price event"
5 => "benefit from reduced price link"
6 => "benefit from reduced price publication"
7 => "benefit from reduced price subscription"
8 => "benefit from reduced price tool"
9 => "delete own files"
10 => "view complete card all data socios"
]
]
"bundle" => "user_role"
]
]
"default_langcode" => array:1 [
0 => array:1 [
"value" => "1"
]
]
"metatag" => array:3 [
0 => array:2 [
"tag" => "meta"
"attributes" => array:2 [
"name" => "title"
"content" => "Gestorweb Web Web 2 | Club Excelencia en Gestión"
]
]
1 => array:2 [
"tag" => "meta"
"attributes" => array:2 [
"name" => "description"
"content" => "Club Excelencia en Gestión"
]
]
2 => array:2 [
"tag" => "link"
"attributes" => array:2 [
"rel" => "canonical"
"href" => "https://ceg.dev-website.es/user/41"
]
]
]
"customer_profiles" => array:1 [
0 => array:3 [
"target_id" => "302"
"entity" => array:17 [
"profile_id" => array:1 [
0 => array:1 [
"value" => "302"
]
]
"uuid" => array:1 [
0 => array:1 [
"value" => "433d2ca6-855c-4f64-a7f1-58a78495cd9d"
]
]
"revision_id" => array:1 [
0 => array:1 [
"value" => "302"
]
]
"type" => array:1 [
0 => array:3 [
"target_id" => "customer"
"entity" => array:14 [
"uuid" => "6391bba6-494b-4ee4-ae02-3fff24c2a1a8"
"langcode" => "es"
"status" => true
"dependencies" => array:1 [
"enforced" => array:1 [
"module" => array:1 [
0 => "commerce_order"
]
]
]
"third_party_settings" => array:1 [
"commerce_order" => array:1 [
"customer_profile_type" => true
]
]
"_core" => array:1 [
"default_config_hash" => "I3_fH4tUQVejPgxvJzH1-mGg9A9OaY4Hm5iN2G2Fz20"
]
"id" => "customer"
"label" => "Datos del cliente"
"display_label" => "Datos del cliente"
"multiple" => true
"registration" => true
"roles" => []
"allow_revisions" => false
"new_revision" => false
]
"bundle" => "profile_type"
]
]
"revision_created" => array:1 [
0 => array:1 [
"value" => "1596021058"
]
]
"revision_user" => array:1 [
0 => array:3 [
"target_id" => "0"
"entity" => array:34 [
"uid" => array:1 [
0 => array:1 [
"value" => "0"
]
]
"uuid" => array:1 [
0 => array:1 [
"value" => "9a5afebc-621c-47c2-900e-b932c843c9fc"
]
]
"langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"preferred_langcode" => array:1 [
0 => array:1 [
"value" => "es"
]
]
"preferred_admin_langcode" => []
"name" => array:1 [
0 => array:1 [
"value" => ""
]
]
"pass" => []
"mail" => []
"timezone" => array:1 [
0 => array:1 [
"value" => "UTC"
]
]
"status" => array:1 [
0 => array:1 [
"value" => "0"
]
]
"created" => array:1 [
0 => array:1 [
"value" => "1585648773"
]
]
"changed" => array:1 [
0 => array:1 [
"value" => "1687431623"
]
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<p class="text-align-center"><em><strong>Innovación e Innovación abierta</strong></em></p>\r\n
\r\n
<p>La Innovación Empresarial abarca la creación de nuevas ideas, productos, procesos y modelos de negocio, para generar valor y eficiencia. Por eso es clave para que la empresa se diferencie en el mercado, atraiga y retenga clientes, y optimice procesos internos.</p>\r\n
\r\n
<p>Cualquier empresario dirá que no estamos descubriendo nada. Con razón. Porque la innovación está en la genética de cualquier empresa desde antes de empezar. Pero es un concepto que evoluciona y se va enriqueciendo.</p>\r\n
\r\n
<p>Por ejemplo, hoy la Innovación Abierta es una parte nueva y en fuerte crecimiento de la Innovación Empresarial. Se basa en colaborar con clientes, proveedores, socios y otros actores externos, para acceder a otros conocimientos, habilidades, perspectivas y enfoques, e impulsar un ecosistema propenso a adoptar nuevas tecnologías.</p>\r\n
\r\n
<p class="text-align-center"> </p>\r\n
\r\n
<p class="text-align-center"><em><strong>Innovación abierta para todos</strong></em></p>\r\n
\r\n
<p>La Innovación Abierta se concentra hoy en las áreas innovación de empresas de referencia y en los foros tecnológicos de vanguardia y. Por eso uno de sus retos es que sea capaz de llegar a todo tipo de empresas, de cualquier dimensión y sector.</p>\r\n
\r\n
<p>A continuación destacamos cinco factores que están abriendo el camino para que la Innovación Abierta se universalice en el mundo empresarial.</p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p><strong>1. Abrir la innovación a todas las áreas corporativas</strong></p>\r\n
\r\n
<p>La empresa concentra sus esfuerzos en innovar en su negocio principal. Así lo hace desde que se lanza al mercado, con una oferta diferente de productos y servicios como base. Parece obvio, ya que la sociedad y el cliente se encuentran en un cambio acelerado y continuo.</p>\r\n
\r\n
<p>Pero justo por eso ya no es suficiente. También es importante una evolución continua en todas sus áreas corporativas para incorporar novedades en el modelo de empresa, marketing y ventas, eficiencia operativa, equipos humanos, financiación, sostenibilidad…</p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p><strong>2. Pasar de los grandes planes a las soluciones</strong></p>\r\n
\r\n
<p>En línea con lo anterior, las empresas y organizaciones han puesto en marcha planes y áreas de Transformación Digital. En ellos lo más frecuente es que las empresas grandes colaboren con consultoras para que les ayuden a optimizar las nuevas funcionalidades que incorporan continuamente los grandes sistemas de planificación de recursos empresariales (ERPs). Así consiguen estar al día en los procesos clave de su negocio, desde la gestión de clientes y las ventas a las compras, servicios, cadena de suministro, fabricación, recursos humanos o finanzas.</p>\r\n
\r\n
<p>Sin embargo, los procesos de diseño e implantación a medida de los nuevos desarrollos requieren tiempo y son costosos porque se basan en horas de consultoría especializada.</p>\r\n
\r\n
<p>Por otro lado, empiezan a aparecer soluciones de nicho para las necesidades empresariales más habituales. Por ejemplo, todas las empresas necesitan marketing digital, fidelizar a clientes y empleados, incorporar la inteligencia artificial a sus procesos, atraer a nuevos candidatos o crear una cultura de sostenibilidad. Son soluciones generadas tras una investigación y desarrollo asumidos por un nuevo tipo de proveedores, de rápida implantación, pago por uso y amigables con los ERPs tradicionales.</p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p><strong>3. Prestar atención al mundo emprendedor</strong></p>\r\n
\r\n
<p>Ese tipo de soluciones de nicho ya se está generando, principalmente por el mundo emprendedor. Se trata de un tejido empresarial joven y digital, por el que empiezan a apostar las empresas más vanguardistas. Un tejido dinámico que es capaz de presentar casos que avalan su buen hacer, bien con clientes de referencia o bien de la mano de las consultoras digitales tradicionales a las que complementan. De esta manera rompen con los tópicos habituales de riesgo o desconfianza que suelen tener los directivos empresariales clásicos.</p>\r\n
\r\n
<p>Se puede decir que hay un tipo de emprendedores especializados que ofrecen soluciones digitales disruptivas al mundo empresarial. Se conocen técnicamente como <em>scaleups </em>B2B (startups en fase de crecer/escalar), y especializadas en la venta de productos y servicios a empresas).</p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p><strong>4. Divulgar casos</strong></p>\r\n
\r\n
<p>Para que crezca este tipo de innovación es necesario darlo a conocer, sobre todo a través de casos prácticos que nos ayuden a entender de qué estamos hablando. De forma similar a como entendemos a título personal, por ejemplo, las funcionalidades de una aplicación móvil: compartiendo casos de uso con amigos que ya las usan.</p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p><strong>5. Compartir experiencias en ecosistemas empresariales</strong></p>\r\n
\r\n
<p>Una buena vía para divulgar casos son los foros empresariales especializados por sector, tipología de empresas, ámbito de innovación (clústeres) o área de gestión (marketing, recursos humanos, compras, sostenibilidad…). Ya lo están empezando a hacer.</p>\r\n
\r\n
<p>Aquí la vanguardia son los ecosistemas de ecosistemas, en los que foros empresariales complementarios se unen para optimizar sinergias y economías de escala. No es muy frecuente que el mundo asociativo sea a su vez asociativo, porque cada uno es muy celoso de lo suyo. Pero es una práctica que se abre camino, como hizo la Innovación Abierta en el mundo de la Innovación.</p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p> </p>\r\n
\r\n
<p>En este sentido, desde Fundación Empresa y Sociedad celebraremos el próximo 3 de octubre el <a href="https://www.empresaysociedad.org/scaleups-b2b-day/"><strong>ScaleupsB2Bday</strong></a>. Será el marco en el que entregaremos los <a href="https://www.empresaysociedad.org/premios-scaleups-b2b/"><strong>PREMIOSscaleupsB2B</strong></a>, que ya van por su décima edición y que reconocen los mejores proyectos conjuntos entre <em>scaleups </em>y empresas. Y donde, además, conoceremos los casos finalistas, analizaremos y hablaremos sobre el potencial de la tecnología para resolver las necesidades y retos de todo tipo empresas, desde familiares a multinacionales. En un ecosistema de ecosistemas en el que participa activamente el Club Excelencia en Gestión.</p>\r\n
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