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<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Verdana",sans-serif">La conciliación ha cobrado relevancia a medida que la cultura empresarial ha evolucionado. El liderazgo tradicional, fuertemente ligado a la presencialidad, no contemplaba la vida personal de los colaboradores como un elemento importante en sus políticas de “recursos humanos” ni mucho menos gestionable. Sin embargo, esta mentalidad ha ido cambiando a medida que se reconoce la importancia de la salud mental y el bienestar de los empleados, en organizaciones que comprenden que un empleado feliz y equilibrado es más productivo y comprometido. </span></span></span></span></p>\r\n
\r\n
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Verdana",sans-serif">La conciliación, como todo valor estratégico en una organización, se gestiona a través de una planificación de actuaciones convenientemente diseñadas, planificadas y ejecutadas para alcanzar los resultados deseados. Este enfoque de la conciliación tiene un impacto significativo en la dirección de las organizaciones, ya que afecta tanto a la satisfacción de los empleados como a la productividad y la fidelización del talento.</span></span></span></span></p>\r\n
\r\n
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Verdana",sans-serif">Y si el enfoque de las personas es importante, no es menos el enfoque social que supone apostar por organizaciones más humanas y comprometidas con su gente. Las empresas no pueden dejar al margen las necesidades de su equipo, y la conciliación supone, precisamente, el reconocimiento de estas y la necesidad de implantar modelos de <i>management</i> que faciliten su gestión. Si apostamos por las personas, estaremos invirtiendo en el futuro de la organización, porque apostar por la gestión de la conciliación es mejorar la reputación de la empresa como buen empleador, como así lo demuestra diferentes estudios como MERCO Talento.</span></span></span></span></p>\r\n
\r\n
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:12.0pt"><span style="line-height:107%"><span style="font-family:"Verdana",sans-serif">Nuestra herramienta: el modelo efr</span></span></span></b></span></span></span></p>\r\n
\r\n
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Verdana",sans-serif">El modelo efr es una herramienta específicamente concebida, diseñada y puesta en marcha por Fundación Másfamilia, para la gestión de la conciliación de la vida personal, familiar y laboral. Nuestro propósito va más allá de una mera gestión empresarial: buscamos un cambio de paradigma, una transformación de las organizaciones que les ayuden a afrontar los retos del futuro con la gestión de la persona como centro de la sociedad y las empresas. Se trata de un modelo de gestión de tercera parte, con el que ya cuentan más de mil entidades efr en todo el mundo, basado en la mejora continua y que toma como base la legislación vigente y vinculante de forma que las empresas efr realizan una autorregulación voluntaria en la materia. </span></span></span></span></p>\r\n
\r\n
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Verdana",sans-serif">Cabe destacar que la iniciativa efr ha sido reconocida como ‘Good practice’ en 2020 dentro del programa <i>Interreg Europe</i> por impulsar políticas de gestión de la conciliación dentro de las empresas considerando las necesidades de los empleados. Además, en 2012 también fue reconocida como ‘Good practice’ por la ONU.</span></span></span></span></p>\r\n
\r\n
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><b><span style="font-size:12.0pt"><span style="line-height:107%"><span style="font-family:"Verdana",sans-serif">De qué hablamos cuando hablamos de conciliación</span></span></span></b></span></span></span></p>\r\n
\r\n
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Verdana",sans-serif">Pero, ¿qué es conciliación? Como cabe suponer, es mucho más que la crianza de los hijos o el cuidado de personas dependientes. La visión efr propone cinco grandes áreas de actuación: </span></span></span></span></p>\r\n
\r\n
<ol>\r\n
\t<li style="text-align:justify; margin-left:8px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Verdana",sans-serif">Calidad en el empleo: buscan el fomento de la estabilidad y reducción de la temporalidad, programas de compensación flexibles a la carta y programas de beneficios, entre otras.</span></span></span></span></li>\r\n
\t<li style="text-align:justify; margin-left:8px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Verdana",sans-serif">Flexibilidad temporal y espacial: medidas que aportan flexibilidad de horarios y distribución de la jornada en otros periodos temporales, teletrabajo, permisos retribuidos, excedencias con reserva de puesto, etc.</span></span></span></span></li>\r\n
\t<li style="text-align:justify; margin-left:8px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Verdana",sans-serif">Apoyo a la familia: medidas que respetan, facilitan y fomentan las relaciones de familiares.</span></span></span></span></li>\r\n
\t<li style="text-align:justify; margin-left:8px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Verdana",sans-serif">Desarrollo personal entendido como el conjunto de medidas que permiten desarrollar y alcanzar una vida plena y exitosa. </span></span></span></span></li>\r\n
\t<li style="text-align:justify; margin-bottom:11px; margin-left:8px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Verdana",sans-serif">Igualdad de oportunidades: medidas diseñadas en torno a la diversidad en el más amplio sentido de la palabra: género, nacionalidad, etnia, generacional, discapacidad, etc.</span></span></span></span></li>\r\n
</ol>\r\n
\r\n
<p style="margin-left:24px; text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Verdana",sans-serif">Todo ello dentro de un marco liderazgo y estilo de dirección comprometido con la conciliación y en un modelo de mejora continua.</span></span></span></span></p>\r\n
\r\n
<p style="text-align:justify; margin-bottom:11px"> </p>\r\n
\r\n
<p style="text-align:justify; margin-bottom:11px"><span style="font-size:11pt"><span style="line-height:107%"><span style="font-family:Calibri,sans-serif"><span style="font-family:"Verdana",sans-serif">Como hemos visto, la conciliación tiene un impacto significativo en la gestión de las organizaciones. Promueve la satisfacción de los empleados, aumenta la productividad, mejora la atracción y fidelización del talento y proporciona una ventaja competitiva. A medida que la cultura empresarial continúa evolucionando, las organizaciones que adoptan políticas de conciliación están mejor posicionadas para competir en el mercado laboral actual. La conciliación no solo beneficia a los empleados, sino que también contribuye al éxito a largo plazo de las organizaciones, por lo que es fundamental que las empresas reconozcan su importancia y la integren de manera efectiva en su gestión y cultura empresarial.</span></span></span></span></p>\r\n
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