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"value" => "<ol><li><strong>Un enfoque estratégico a largo plazo</strong> que integra los criterios ESG en el negocio.</li><li><strong>Una cultura corporativa que fomenta la transversalidad de la sostenibilidad en la organización</strong>, con implicación real de la alta dirección, de modo que los aspectos ESG impregnan el comportamiento y la toma de decisiones de todo el equipo. </li><li><strong>Una gestión de riesgos más robusta y adaptativa.</strong> Los modelos de gestión basados en criterios ESG identifican, evalúan y definen estrategias de mitigación de riesgos que antes no eran considerados, como los relacionados con el cambio climático, la escasez de recursos o problemáticas de derechos humanos. Desarrollan sistemas de gestión de riesgos que permiten a la empresa ser más resiliente.</li><li><strong>Transparencia y rendición de cuentas</strong>. La implementación de los aspectos ESG impulsa a las empresas a ser más transparentes en sus operaciones, prácticas y resultados, con la divulgación de informes de sostenibilidad que reflejen su desempeño en base a métricas claras y objetivos medibles, lo que facilita la rendición de cuentas y la evaluación del progreso.</li><li><strong>Priorización del diálogo y la colaboración con los grupos de interés</strong> -clientes, empleados, proveedores, comunidades, financiadores y accionistas- que permite entender mejor sus expectativas y necesidades e impulsar aspectos tan relevantes como la atracción y retención del talento o la sostenibilidad en la cadena de valor, aguas arriba y abajo. Un compromiso genuino con la sostenibilidad y la responsabilidad social fortalece la reputación y genera mayor confianza y lealtad entre los<em> stakeholders.</em></li><li><strong>Innovación y eficiencia operativa. </strong>La adopción de criterios ESG no puede entenderse sin el papel central de la innovación. A menudo, las soluciones a los retos planteados por los aspectos ESG implican cambios profundos en los modelos de negocio tradicionales. La innovación, tanto tecnológica como organizativa, es un catalizador que permite a las empresas transformar estos retos en oportunidades.</li><li><strong>Atracción de capital y financiación. </strong>Los inversores y financiadores tienen muy en cuenta la sostenibilidad en sus decisiones. Por ello, las empresas con buenas prácticas ESG tienen más probabilidades de atraer capital y obtener condiciones de financiación más favorables. </li></ol><p>En definitiva, la incorporación de criterios ESG orienta los modelos de gestión de las empresas hacia un crecimiento sostenible en el tiempo, responsable y ético. Ello, no solo mejora su impacto ambiental y social, sino que también las prepara para enfrentar los desafíos del futuro, generando valor para todos sus <em>stakeholders </em>y asegurando su competitividad y resiliencia a largo plazo.</p><p>Tras estas reflexiones sobre el porqué y el cómo me gustaría hacer una mención a los desafíos inherentes a la adopción de un modelo de gestión con criterios ESG. Creo que hay dos de especial relevancia: la resistencia al cambio y la tensión entre rentabilidad y sostenibilidad. Respecto al primero, la integración de ESG en la gestión de las empresas requiere un cambio cultural profundo, que implica nuevas formas de liderazgo, una reestructuración de los procesos de negocio y un enfoque en la capacitación de los equipos. Respecto al segundo, recomiendo leer un documento de discusión recientemente publicado por el Instituto de Liderazgo para la Sostenibilidad de la Universidad de Cambridge: “supervivencia del más apto, del ESG a la sostenibilidad competitiva” (2). El mismo concluye que <em>es momento de dejar de intentar incorporar un "enfoque de sostenibilidad" en el negocio y, en su lugar, empezar a integrar un "enfoque de negocio" en la sostenibilidad. Es necesario pasar a una agenda de "sostenibilidad competitiva" </em>(3).</p><p>Termino, con una última reflexión: Es fundamental que las organizaciones no vean la sostenibilidad como un “extra” o un simple cumplimiento regulatorio, sino como una ventaja competitiva. Ello les permitirá posicionarse mejor para adaptarse a un entorno global cada vez más exigente y mantener su relevancia y liderazgo en el futuro.</p><p> </p><hr><p><em>(1) Environmental, Social, Governance por sus siglas en inglés (Medioambientales, Sociales y Gobernanza)</em></p><p><em>(2) Survival of the Fittest: From ESG to Competitive Sustainability.</em></p><p><em>(3) It is time to move on from trying to put ‘sustainability thinking’ into business and instead start putting ‘business thinking’ into sustainability. To shift to an agenda of ‘competitive sustainability”.</em></p><hr><p> </p>"
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