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<p></p>\n
<p><strong>ACTIVIDADES / APRENDER /</strong><strong>\u{A0}</strong>WEBINAR</p>\n
<p><img style="width: 100%; max-width: 675px; height: auto; display: block; margin-left: auto; margin-right: auto;" src="sites/default/files/fotos/images/Actividades/Webinars/Webi-22-sep.jpg" alt="WEBINAR" width="455" height="275" /></p>\n
<p style="text-align: justify;">Ya estamos de vuelta con todo el calendario de webinars renovado para este último tramo del año. Comenzamos con un cambio de fechas en el webinar: <strong>Experiencia de cliente: de la medición a la acción</strong>, que del 16 de septiembre pasa a celebrarse el día <strong>22</strong> del mismo mes, de <strong>12h a 13h.</strong></p>\n
<p style="text-align: justify;">Las empresas excelentes se preocupan por “<strong>añadir valor para sus clientes</strong>”, para ello supervisan y revisan continuamente sus experiencias y percepciones y se aseguran de que los procesos están alineados para responder de manera adecuada a cualquier información que éstos les remitan.</p>\n
<p style="text-align: justify;">La <strong>Experiencia de Cliente</strong> tiene que ver con cómo se siente el consumidor cuando interactúa con la organización durante la compra o uso del producto o servicio. La <strong>medición de esta experiencia</strong> tiene que ver con aspectos racionales pero también con las emociones, con identificar los aspectos que mayor impacto tienen en la vinculación del cliente con la compañía, aquellos que es necesario mejorar para lograr fidelizar a los clientes y cómo priorizar las actuaciones a llevar a cabo.</p>\n
<p style="text-align: justify;">Una formación exclusiva para socios en donde se hablará sobre \u{A0}qué es y qué no es gestionar la experiencia de cliente y daremos algunas claves sobre las tendencias actuales en los <strong>modelos de medición</strong> de la experiencia, que se basan en:</p>\n
<ul style="text-align: justify;">\n
<li>Reflejar lo que viven los clientes en tiempo real</li>\n
<li><br /> Incluir las emociones como elemento diferencial</li>\n
<li><br /> Evaluar el impacto económico de la experiencia</li>\n
<li><br /> Facilitar la toma de decisiones</li>\n
</ul>\n
<p style="text-align: justify;">Contaremos con nuestro asociado <a href="http://www.madisonmk.com/">Madison </a>\u{A0}y las ponencias de <strong>Montse Martín Salvador</strong>, Directora de <a href="http://www.madisonmk.com/">Madison Market Research</a>, Licenciada en Ciencias Económicas y Empresariales, certificada en CEM y Miembro del Comité Expertos DEC y <strong>Cristina Martín Arribas</strong>, Directora Comercial de Madison Market Research, Licenciada en Dirección y Administración de Empresas, certificada en CEM por DEC y por la AEC.</p>\n
<p style="text-align: justify;">Si quieres registrarte, puedes hacerlo desde <a href="https://clubexcelencia-eventos.webex.com/mw3100/mywebex/default.do?nomenu=true&siteurl=clubexcelencia-eventos&service=6&rnd=0.24612463091834447&main_url=https%3A%2F%2Fclubexcelencia-eventos.webex.com%2Fec3100%2Feventcenter%2Fevent%2FeventAction.do%3FtheAction%3Ddetail%26%26%26EMK%3D4832534b000000020584f112ae914e1eaa41ab9f93104f706c8a07519be1db0b0fb09c5271ac6bb3%26siteurl%3Dclubexcelencia-eventos%26confViewID%3D3029762119%26encryptTicket%3DSDJTSwAAAAIDNKKzD-1QHkX939DJU_9RYVs5A4YWiFRrnZHHvJruoQ2%26">aquí</a>.</p>
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