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<p></p>\n
<p><strong>ACTIVIDADES / COMPARTIR </strong>/ FORO CATALUÑA</p>\n
<p><img style="width: 100%; max-width: 675px; height: auto; display: block; margin-left: auto; margin-right: auto;" src="sites/default/files/fotos/images/Actividades/Compartir/FORO/Big-data.jpg" alt="BIGDATA¬¬¬" width="455" height="275" /></p>\n
<p style="text-align: justify;">Es la era del <strong>Big Data</strong>, un contexto empresarial, en el que el uso intensivo de conocimientos y el manejo de la información influye cada vez más en la planificación y toma de Decisiones estratégicas. La capacidad de las organizaciones para identificar, gestionar y explotar la información creando valor, es un factor crítico para garantizar la competitividad presente y futura. Las organizaciones excelentes\u{A0}deben ser capaces de incorporar ‘inteligencia’ para la utilización de toda esta información que disponen en la relación con sus clientes. El conocimiento detallado de los clientes pasa por la recogida primero y tratamiento después de este volumen de información.</p>\n
<p style="text-align: justify;">Por eso, el Club ha organizado este foro <strong>Big Data para la gestión de la relación de los clientes, </strong>que se celebrará el próximo<strong> 6 de octubre </strong>en la\u{A0}Sala de Juntas\u{A0}<strong>de\u{A0}Col·legi Oficial d'Enginyers Industrials de Catalunya </strong>(Via Laietana, 39 - Barcelona)</p>\n
<p style="text-align: justify;">En este nuevo\u{A0}Foro Catalunya,\u{A0}tendremos la oportunidad de profundizar en cómo la irrupción de la tecnología está impactando en la forma en la que\u{A0}las organizaciones se\u{A0}relacionan\u{A0}con sus clientes. Contaremos con la participación de expertos y el testimonio de empresas que presentarán cómo gestionan esta información, desde planteamientos novedosos y diferenciales.</p>\n
<p style="text-align: justify;">Este es el programa del evento:</p>\n
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<tr>\n
<td class="rteright">09:30</td>\n
<td class="rtecenter">\u{A0}-\u{A0}</td>\n
<td>09:45</td>\n
<td>\u{A0}</td>\n
<td><strong>Bienvenida y presentaciones</strong></td>\n
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<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
</tr>\n
<tr>\n
<td class="rteright">09:45</td>\n
<td class="rtecenter">-</td>\n
<td>10:15</td>\n
<td>\u{A0}</td>\n
<td><strong>Cómo el Big Data está cambiando la relación con los clientes</strong></td>\n
</tr>\n
<tr>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
<td><em>Sr. Luis Ortiz - Gerente de Cuentas - Unidad de Negocio Zona Centro VIEWNEXT (subsidiaria de IBM)</em></td>\n
</tr>\n
<tr>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
<td class="rtejustify">\u{A0}</td>\n
<td class="rtejustify">\u{A0}</td>\n
<td>\n
<p class="rtejustify">Profundizaremos en cómo la irrupción de la tecnología está impactando en cómo las empresas tienen que relacionarse con sus clientes. Conoceremos técnicas y métodos de gestión especializados para el tratamiento de la información de nuestros clientes. Cómo incorporar ‘inteligencia’ para la utilización de toda esta información, en forma de nuevos tipos de ingresos, desarrollo de nuevos productos y servicios, eficiencia operativa y mayor capacidad de análisis para la toma de decisiones y la prevención de riesgos y fraude.</p>\n
</td>\n
</tr>\n
<tr>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
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<tr>\n
<td class="rteright">10:15</td>\n
<td class="rtecenter">-</td>\n
<td>10:45</td>\n
<td>\u{A0}</td>\n
<td><strong>Prepara tu organización para la economía de los datos</strong></td>\n
</tr>\n
<tr>\n
<td class="rteright">\u{A0}</td>\n
<td class="rtecenter">\u{A0}</td>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
<td><em>Dr. Marc Torrent Moreno -\u{A0}Director at Big Data Center of Excellence Barcelona</em></td>\n
</tr>\n
<tr>\n
<td class="rteright">\u{A0}</td>\n
<td class="rtecenter">\u{A0}</td>\n
<td>\u{A0}</td>\n
<td class="rtejustify">\u{A0}</td>\n
<td class="rtejustify">Iniciativas para construir, evolucionar, aglutinar y poner a disposición de las organizaciones: herramientas, sets de datos e infraestructuras Big Data diferenciales que les permitirán definir, experimentar y validar los modelos de Big Data antes de hacer la implantación final. Resumen y conclusiones del BigData Congress Barcelona, realizado dos días antes.</td>\n
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<tr>\n
<td class="rteright">\u{A0}</td>\n
<td class="rtecenter">\u{A0}</td>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
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<td class="rteright">10:45</td>\n
<td class="rtecenter">-</td>\n
<td>11:15</td>\n
<td>\u{A0}</td>\n
<td><strong>Experiencia Banco Sabadell</strong></td>\n
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<tr>\n
<td class="rteright">\u{A0}</td>\n
<td class="rtecenter">\u{A0}</td>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
<td><em>Sr. Lluís Pascual – Director Big Data en BS INFORMATION SYSTEMS<br />(Banc de Sabadell)</em></td>\n
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<td class="rteright">\u{A0}</td>\n
<td class="rtecenter">\u{A0}</td>\n
<td>\u{A0}</td>\n
<td>\u{A0}</td>\n
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<td class="rteright">11:15</td>\n
<td class="rtecenter">-</td>\n
<td>12:00</td>\n
<td>\u{A0}</td>\n
<td><strong>Diálogo y Conclusiones</strong></td>\n
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<p>\u{A0}</p>\n
<p>Si quieres más información sobre este foro, pincha <a href="http://microsites.clubexcelencia.org/como-el-big-data-esta-cambiando-la-relacion-con-los-clientes-barcelona#inicio" rel="alternate">aquí</a>.</p>
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